ROLE SUMMARY
As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
The ISE Therapeutic Area (TA) Manager is responsible for the delivery of quality and impactful strategic business decision support to [Primary Care/Specialty Care/Oncology] business leaders in UK. This person will deliver performance measurement solutions, aid in the guiding of investment decisions, and identify insights that guide inline and launch strategies for priority brands/portfolios.
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The ISE Manager designs and executes analytics and insights plans and delivers actionable insights that result in direct business impact. This person must have strong TA knowledge, analytic capabilities, and effective project management skills.
Reporting to the ISE Lead, the ISE Manager will deliver analytics & insights to BU teams UK. Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
- Contribute to the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of CAAI capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
- Deliver customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
- Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
- Connect research and analytics together into compelling and actionable insights
Performance Management/Forecasting/Operating Plan Support
- Track BUs portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
- Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
- Support data modeling and forecasting needs, including for LRF and operating plans.
PMR Management
- Develop, commission and contract impactful market research, as needed, through approved vendors
- Create and manage budgets associated with assigned activities
- Accountable for meeting compliance and corporate SOP obligations of primary market research
Cross Functional Collaboration
- Share market and TA knowledge with other CAAI teams to ensure fit-for-purpose analytics across all CAAI verticals
- Work with other CAAI teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
- Share best practices
Basic Qualifications
- Bachelor's degree required, Masters preferred in a quantitative discipline
- Extensive multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field
Preferred Qualifications
- Knowledge of the pharmaceutical industry in UK, including relevant data sources required to understand and generate insights about the market
- Experience across at least some CAAI capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
- Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
- Innovative and agile mindset; self-starter
- Fluency in English
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
DisAbility Confident
We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!
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