Role Summary:
Reporting to the Breast Cancer and Precision Medicine Market Research Team Lead, the person in this role will lead all market research efforts for a certain brand or brands by providing unbiased, objective, in-depth insights to inform business strategies and decisions.
The Director is a strategic thought partner to cross-functional leadership teams, including the Brand/Marketing Team, Medical Affairs, Oncology Commercial Analytics, Global Access and Value, and others. Through primary and secondary market research and analysis, she/he will identify business questions, design and conduct appropriate and relevant research plans, and embed an external market and customer point-of-view to drive strategic direction of brand business and lifecycle management.
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This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join Market Research Insights colleagues that are constantly driving the business through proactive thought leadership, innovative research capabilities, and the ability to influence and communicate complex and dynamic information in new and creative ways.
Key Responsibilities:
Market Research
- Lead with a strong understanding of all types of primary market research techniques, both qualitative and quantitative, to fulfill organizational insights needs:
- Proactively identify and diagnose business questions, initiate and conduct research, and deliver insights and actionable recommendations across the lifecycle of the product(s).
- Identify implications, develop presentations with clear story lines, integrating new data and existing knowledge to tell a compelling and persuasive argument that supports key insights and actionable recommendations.
- Present insights to senior leadership, translating complex data into clear, actionable recommendations that influence and shape brand strategy and investment decisions.
- Work closely and collaborate with other Oncology Commercial Analytics partners to help synthesize all available information to produce a comprehensive point of view and deliver clear and actionable recommendations.
- Deliver integrated insights on brand performance:
- Conduct ongoing brand performance tracking, including post-launch assessments, to ensure that the brand strategy remains aligned with market dynamics and evolving customer needs.
- Experience with oncology secondary data sources (e.g. patient claims, EMR, sales, payer information) to triangulate with market research insights.
- Lead the annual Situational Analysis process with stakeholders and cross-functional teams.
- Support strategic decision making across functional areas:
- Define brand research roadmap and analytic plan to drive business impact and deliver insight-based recommendations aligned with the brand's business goals and priorities.
- Work with cross-functional leaders and stakeholders from a wide variety of functions, such as Brand/Marketing Team, Medical Affairs, as well as other leaders in Commercial, to understand strategic issues.
- Provide a holistic, objective and analytical viewpoint of the market opportunities through ongoing situation analysis and superb understanding of market dynamics, customer and stakeholder needs, and competitive activities.
- Drive strategic thinking and serve as a market insights leader to the Commercial stakeholders by answering key business questions to define commercial strategies and tactics and drive investment decisions.
- Identify informational gaps within the Market Research Insights team and cross-functional teams, and plan and coordinate efforts to address those gaps. Project examples include, but are not limited to, the following:
- Evaluation of target product profiles through qualitative market research with physicians.
- Quantitative market research to assess potential product market shares given current and future market dynamics.
- Use of syndicated databases to assess market size, treatment patterns, and competitive landscape.
Compliance and Governance
- Ensure all market research activities comply with Pfizer's internal guidelines, as well as industry regulations and legal requirements. Collaborate with legal, compliance, and pharmacovigilance teams as needed.
- Maintain detailed records of research activities to ensure transparency and audit readiness.
Vendor and Resource Management
- Actively seek new and innovative market research methodologies and capabilities to maximize business impact, expand our offerings, and elevate MRI to a best-in-class function.
- Manage and prioritize brand market research budget, timelines, and resources, including identifying innovative solutions to champion cost savings without compromising research quality.
- Be accountable for continuous improvement, as well as the identification/ utilization of new capabilities to maximize the competitive advantages of the business.
- Accountable for meeting compliance and Corporate SOP obligations of all Primary Market Research projects.
Required Basic Qualifications:
- 10+ years of professional experience, with 7+ years in analytic and/or consulting roles.
- Extensive experience and knowledge in quantitative and qualitative market research methodologies.
- Bachelor's degree (or equivalent) required. Master's degree preferred (in marketing, market research or related field preferred but not required).
- Demonstrated analytical capabilities and critical thinking skills.
- Understanding of drug pharmaceutical development and commercialization process, as well as industry competitive dynamics.
- Ability to effectively manage multiple competing priorities under ambiguity and uncertainty, and act without having the total picture; outstanding project, budget and vendor management skills, and ability to solve operational problems.
- Demonstrated success defining business information and insight needs and translating those to specific deliverables; understanding of biopharmaceutical commercial market data sources.
- Ability to assess and direct vendor technical capabilities and manage risks in the analytic process.
- Ability to be flexible, prioritize multiple demands, deal with ambiguity, and lead teams through complex and challenging cross-functional projects.
- Strong understanding of legal and regulatory environment in pharmaceutical promotions, and pharma industry guidelines.
- Outstanding interpersonal skills, and excellent verbal and written communication skills.
- Comfort with senior management and knowledge of senior management though processes; ability to speak their language and address their needs.
Preferred Qualifications:
- Healthcare and Pharmaceuticals industry experience.
- Prior Oncology knowledge and experience.
Skills and Competencies:
- Fluent in English (written and spoken).
- Strong MS Excel and PowerPoint skills.
- Proven ability to act as a strategic partner with the capacity to quickly establish relationships of trust, credibility, and be seen as a driving partner to commercial clients.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details:
- Last day to apply: January 20, 2025
The annual base salary for this position ranges from $149,200.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
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