Director, International Media Analytics & Optimization

The Director, International Media Analytics and Optimization is responsible for creating the media measurement framework and KPIs and will play a lead role in creating a best-in-class media analytics program across international markets. This leader will partner closely with the media agency, Commercial Analytics teams, and other key constituents in the CMO organization to develop audience-centric, insight-driven media optimization programs to improve outcomes for overall product marketing strategy. The ideal candidate is a results-driven leader with a focus on helping to build new teams & grow an organization to achieve marketing excellence, create leading and lagging indicators, and deliver measurable financial results across the globe.

• Lead media measurement strategy across paid, owned and earned channels, translating data into insights and actions for key stakeholders internally
• Architect our international media measurement framework, introducing new standards to Pfizer, across both patient and provider campaigns
• Oversee a team of agency partners, to ensure media measurement excellence and actionability aligned to improving media investment's impact on customer and HCP impact
• Develop deep understanding of Pfizer products and Therapeutic Area landscape, to orchestrate the optimal portfolio media and audience strategies
• Leverage deep insights to consult cross-functional teams to provide recommendations on optimal media mix decisions that are designed to drive Marketing ROI
• Implement media measurement frameworks, templates, and best practices across all brands integrating into all tools and dashboards
• Accountability for media performance and measurement with a focus on improving ROI
• Drive best practices in translating website performance to the overall performance journey and understanding correlation to script lift
• Serve as effective organization leader by influencing, managing and driving action of the efforts of team members to do outstanding work
• Act as successful mentor and role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential
• Leverage insights, reporting, and data, in partnership with agency analytics partners, to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes
• Partner with Commercial Analytics team to drive, inform, and translate insights to build the right ROI for marketing across international markets, based on availability of data, into media mix decision-making
• Collaborate with Media & Commercial counterparts to provide key best practices for patient and provider optimization programs, while developing learning libraries for enterprise-wide performance driven recommendations
• Partner closely with analytics 3rd party providers and agency to design program, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey

• Steward development of key learning and standardization documentation and playbooks to shepherd media measurement best practices and drive integration across all Pfizer groups

• Demonstrate expert knowledge and experience in Marketing or Media in a professional environment, with experience managing and building teams
• BS Degree in Marketing, Business, Analytics, or equivalent experience (MBA Preferred)
• Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization
• We look for prior experience in media analytics, healthcare claims data, and HCP data, especially digital media, with an understanding of what type of data should be tapped across different international markets
• Understanding of data-driven media planning and buying approaches globally
• Expertise in Analytics/Martech/Business Intelligence platforms or BI software
• Competencies in financial & business acumen, strategic thinking and planning, conflict management, interpersonal skills, change management, delegation, talent coaching and mentoring, negotiation, and influence.
• Experience translating data insights into actionable recommendations for executive decision-making
• Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
• Proven ability to work collaboratively across multiple teams
• Exceptional interpersonal skills and mastery of working in a matrixed environment
• Excellent communication skills; can articulate complex concepts to a diverse audience
• Creative, innovative problem solver who leads with insights derived from data
• Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization
• Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
• Strong writing, presentation and influencing skills
• Demonstrate ability to thrive under pressure, & take accountability to meet deadlines
• Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables
• Ability to manage and coach direct reports and agile team.