ROLE SUMMARY:
- BRAFTOVI (encorafenib) & MEKTOVI (binimetinib) are key to therapies within the Pfizer Oncology Precision Medicine franchise, with a strong future of growth through the end of the decade
- The portfolio covers three indications:
- Metastatic Melanoma: BRAFTOVI + MEKTOVI received approval in BRAF mutant metastatic melanoma in 2018
- Colon Cancer: BRAFTOVI + cetuximab received approval as the first and only targeted therapy in 2L+ BRAF mutant metastatic colorectal cancer in April 2020; an earlier line indication is expected in the 2024-25 timeframe
- Lung Cancer: BRAFTOVI + MEKTOVI received approval for BRAF mutant metastatic lung cancer in 2023
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- There is significant growth expected from this portfolio over the next 3-4 years and will be an important priority brand within Pfizer Oncology
- The Director, BRAF Melanoma Marketing & Pan-Tumor will report to the US Mel/CRC Marketing Team Lead
- This position requires strong strategic, analytical and execution skills, interpersonal and communication skills, and agility to learn and work across multiple stakeholders
ROLE RESPONSIBILITIES:
- The Director, BRAF Melanoma Marketing & Pan-Tumor will partner with the Melanoma Indication Lead and Mel/CRC Marketing TL to deliver on key BRAFTOVI & MEKTOVI Melanoma strategies, as well as drive multiple pan-tumor marketing efforts across the three indications of BRAFTOVI & MEKTOVI.
Melanoma focused responsibilities include:
- Lead development and execution of Melanoma promotional efforts across both all key stakeholders (ie HCPs, and Consumer marketing patients, health systems)
- Collaborate and provide insight with Melanoma Strategy Lead in development of Melanoma Strategy for BRAFTOVI & MEKTOVI
- Engage with field team members and KOLs as appropriate to stay up-to-date on Melanoma competitive landscape and key business drivers
- Collaborate with ISE (Insights Strategy & Execution) Team to derive insights from market research and performance and analytics reports across the Melanoma business.
Pan-Tumor focused responsibilities include:
- Collaborate with indication leads on the development of Media Strategy (HCP and Consumer) and lead execution of media tactics with agency(s)
- Lead peer-to-peer strategy and third party programs, including management of speaker prog ram content and speaker bureaus
- Liaise with Account and Payer Marketing teams to ensure that brand strategies are carried through for execution executed by those marketing teams.
BASIC QUALIFICATIONS:
- BA/BS required and 10+ years of pharmaceutical marketing experience
- Experience in working with different channels i.e. digital
- Has demonstrated experience that focus on the customer and leverages innovative ways of reaching those customers
- Strong project management skills, including ability to lead multiple projects simultaneously
- Ability to translate strategy and analysis to a tactical, executable level to drive brand success
- Strong team player with demonstrated ability to collaborate with experts from cross-functional areas
- Strong business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management, including negotiation skills
- High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create, and innovate
- Demonstrated ability to manage advertising and other agencies to produce communications resources that impact business performance
PREFERRED QUALIFICATIONS:
- Advanced degree preferred
- Understanding of advanced on Melanoma landscape preferred
- Previous in-line US/global Marketing experience preferred
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS:
- Limited travel (10-20%) will be required for customer meetings, congresses and internal engagements
Other Job Details:
- Last date to apply is October 27, 2024
The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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