The Country Brand Manager, Internal Medicines (Nurtec) will report to the Primary Care Marketing Lead and will be accountable for developing & executing launch strategies & tactics for NURTEC.
Core Activities:
- Post launch plans and commercial plans for Nurtec (Rimegepant)
- Develop and execute brand strategies / tactics for product responsibilities and lead the implementation and delivery of marketing deliverables
- Develop detailed tactical implementation plan to prepare for execution and tailors as appropriate for segments and leverage best practices.
- Drive innovation in a highly dynamic and competitive market by challenging the status quo
- Manage the marketing operational budget versus realization in order to ensure effectiveness of budgeted expenses
- Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc.) and the competition
- Actively collaborate with regional and local cross functional team members in creating/adapting promotional materials for local use and best leverage available global/regional materials, resources and expertise to support local needs
- Align key stakeholders - medical, sales, regulatory, supply chain, finance, and other country functional colleagues - to business objectives, strategies and tactics for the brand
- Provide cross-functional brand leadership - across field force, channel team, finance, medical, PA, legal, regulatory, etc
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
- Build and maintain relationships with key external stakeholders such as KOLs and patient advocates
- Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
- Prepare monthly tracking reports for each program progress of the brand
- Oversee country training for the field force (ie. product and market positioning, etc)
- Support Category Lead on long range forecasting, OP planning and budget/sales target allocation
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Key Accountabilities:
- Brand Plan Development: Brand strategic plan, tactical planning, prepare execution
- Promotional Campaign development: Design campaign messaging; oversee material production
- Alignment across functions: Ensure country needs are considered and reflected in brand strategies and plans through close collaboration of the cross-functional brand team
- Execute marketing strategies aligned with MISP priorities and directions
Shared Accountabilities:
Forecast brand performance and track progress towards targets
Organizational Relationships:
Reports to the Primary Care, Marketing Lead
Works closely with Medical Manager, Medical Field Manager, and Field Force
Aligns key cross-functional stakeholders - medical, marketing, sales, finance, regulatory, supply chain, key accounts, legal, compliance, country and regional management, country functional colleagues
Educational Requirement:
- 3+ years of pharmaceutical marketing or other directly relevant experience
- Able to communicate very well in spoken and written English.
- Bachelor's Degree, major in business or medical related, master degree or MBA desired
Technical Skills Requirement:
- Experience in marketing is an advantage.
- Strong skills in communication, organization, prioritization and time management.
- Marketing, Customer and Competitor Insight
- Marketing Execution
- Sound level of analytical skills - able to perform simple to moderate data correlation cross and triangulate data from various sources
- Digital marketing capabilities will be preferred
- Launch experience is highly regarded
- Good interpersonal skills, collaboration/negotiation skills
- Vendor and external stakeholder management
- Proficiency in English and advanced skills on excel, PowerPoint
- Resourceful and has sound problem solving abilities
- Work under stress to meet project deadlines
- Highly self-motivated and strong leadership skills
- P&L management
Work Location Assignment: Flexible Hybrid
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Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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