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Country Brand Manager (Antifungals)

AT Pfizer
Pfizer

Country Brand Manager (Antifungals)

Ho Chi Minh City, Vietnam

Antifungals Country Brand Manager (CBM) will have responsibility over Innovative portfolio with a focus on AF portfolio and to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBM will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of multi-channel and digital tactics. The CBL will report to the Category Lead.

  • Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the brands or business segment end-to-end. Responsibility over related brands.
  • Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.
  • Leads the cross functional brand/category team and is accountable for its effectiveness and performance
  • Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet brand objectives.
  • Responsible for the revenue by owning the budget and execution of programs part of the tactical plan.

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Qualifications:

  • 10 years of pharmaceutical experience includes sales and marketing, and preferred marketing experience.
  • Bachelor's Degree; master degree or MBA desired

Expect candidates to demonstrate these competencies:

  • Demonstrates business acumen
  • Acts decisively
  • Seizes accountability
  • Holds people accountable
  • Grows-others
  • Leads change
  • Self-awareness
  • Commits to "One Pfizer"
  • Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

  • Marketing, Customer and Competitor Insights
  • Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
  • Marketing Execution
  • Track record of appropriate risk taking
  • Strategic and Operational Business/Marketing Planning
  • Data analysis, interpretation and communications
  • Performance and Program Metrics
  • Exceptional interpersonal skills
  • Exceptional collaboration/negotiation
  • Exceptional prioritization -among/across brands, resource-constrained context;
  • Vendor management

Proficiency in the local language as well as English proficiency

Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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Client-provided location(s): Ho Chi Minh City, Vietnam
Job ID: Pfizer-4924747
Employment Type: Full Time