Role Purpose

• Pfizer Oncology is committed to discovering, investigating, and developing transformative therapies that improve the outlook for cancer patients worldwide. Our strong pipeline-one of the most robust in the industry-includes biologics, small molecules, immunotherapies, and biosimilars, and is centred on exploring a wide array of approaches across many tumor types. We seek to translate the most innovative science into meaningful breakthrough medicines that redefine life with cancer for patients.
• The Brand Lead is responsible for creating the strategy and operating plans to ensure continued access and uptake of our products. This role reports into the Oncology Lead and works closely with the wider Cross functional team at local and global level to leverage customer insights and data, to create and deliver strategy/tactics to enhance patient outcomes, customer experience and portfolio success. Has a strong relationship with all relevant internal stakeholders in country (e.g. sales leaders, medical function, finance, legal, Compliance, Quality) and above country Global colleagues

• Leads the CZ commercial strategy to formulate and implement marketing and customer operating plans;
• Implements strategically aligned global and local tactics, with appropriate tailoring to meet market specific needs using a combination of environmental analyses, patient insights and in-depth understanding of payer/policy maker positions to maximize patient access to medicine;
• Creates a strong team culture that aligns with the marketing team culture;
• Develops long term relationships with patient and customer groups recognizing the importance of co-creation and partnerships;
• Drives "Patients first approach" by exploring innovative solutions that will meet the needs of patients and HCP's;
• Oversees access and reimbursement strategies for brands as and when needed;
• Active member of the oncology leadership team, ensuring Ibrance business representation and contributes to overall oncology culture and working programes;
• Leadership of market XFT with membership to include sales, medical, market access and local policy and public affairs;
• Ensures maximization of digital channels whilst leveraging innovative methods of engagement with critical stakeholders. Supports team development and engagement with digital tactics and embed into ways of working;
• Manages brand budgets;
• Conducts all activities and makes decisions that are in accordance with Company policies &; SOPs, Pfizer Value, &; regulatory guidelines ,environmental guidelines, as appropriate, etc.

• University degree required (business administration or scientific degree preferred)
• An understanding of Oncology is an asset
• Significant commercial and marketing experience in pharmaceutical industry. Digital/Multi-channel marketing - strong knowledge of digital marketing
• Experience interacting with external customers & stakeholders and acting upon customer insights
• Excellence in project management and delivering on budget and time
• Knowledge of local regulatory policies helpful
• Expertise in relationship management; demonstrate track record of ability to influence others without authority
• Role model to team and leads the way to develop positive team culture
• Develops and champions new ideas and questions the status quo
• Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
• Demonstrates a fundamental understanding of advanced marketing skills
• Must have excellent organization skills/ability to manage multiple projects in a fast-paced environment
• Track record of working collaboratively with others across functions.
• Cross-functional contribution and collaboration across all levels of CZ and Global business where needed
• Fluency in Czech and English language