The Product Manager role defines and develops the product strategy within the allocated therapeutic area: Rheumatology. Additionally, they adapt the marketing strategy to the local market in order to develop and maximize the product's lifecycle, and project sales and operational expenses in line with the brand allocation, while ensuring the achievement of financial objectives and profitability targets at the local level.

KEY RESPONSIBILITIES:

• Brand strategy development, planning, and implementation
• Develop the marketing plan and implement long-term, medium-term, and short-term brand strategies based on local brand needs within the allocated portfolio.
• Adapt globally developed marketing strategies to coordinate brand needs in the market. • Develop promotional strategies according to local market needs.
• Constantly project and monitor product performance to achieve business objectives.
• Allocate, project, and manage the allocated budget.
• Develop the operational plan and influence the sales objectives and budget allocation for the allocated products (together with the Specialty Care Lead).
• Coordinate the budget allocated to local and global agencies and monitor the implementation and quality of marketing projects.
• Ensure the implementation of marketing campaigns.
• Develop the necessary materials to support product promotion during face-to-face visits and medical events at meetings.
• Develop, implement, and prioritize participation in scientific events to develop the allocated portfolio.
• Ensure that the development of promotional materials complies with local procedures and current legislation.
• Identify new business opportunities and be responsible for the launch strategy of new products in the local market.
• Train the Field Force on product positioning and prioritization and ensure the implementation of key strategies and tactics.
• Collaborate with the Medical & Sales team to identify, manage, and develop KOLs according to business needs.
• Develop and coordinate integrated cross-functional teams to support healthcare professionals.
• Develop and implement innovative business strategies/models to maximize revenue growth, market share, and portfolio revenue.
• Coordinate and conduct market analysis, trends, and monitor competition to provide relevant information.
• Carry out all activities and make decisions in accordance with company policies and SOPs, Pfizer values, and global regulatory guidelines, as necessary.
• Conduct market visits to ensure the implementation of marketing strategies and identify new opportunities.
• Ensure good collaboration with sales, Medical, and other cross-functional departments to ensure continuity and smooth operation of processes.

JOB REQUIREMENTS:

• Education: University Degree (preferable with Marketing or Medical Background).
• Language skills: Advanced English.
• Professional experience: Minimum 5 years in the pharmaceutical industry.
• Technical acumen in MS Office
• Other job requirements: Domestic travel and International travel (30%)

Required skills:

• Strong experience in data analysis and interpretation
• Leadership and strategic thinking
• Excellent interpersonal skills
• Very good collaboration and negotiation skills
• Excellent prioritization skills

Work Location Assignment: On Premise

Purpose

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

Disability Inclusion

Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!

Marketing and Market Research

#LI-PFE