JOB RESPONSIBILITY
Position Purpose
- Develop a compelling access strategy tailored for New Asset to stakeholder interests and needs and leads strategic & tactical planning for market access activities to ensure optimal patient access with appropriate price setting.
- Drive a Local/Regional/Global cross-functional team to develop and implement access strategies for assigned assets.
- Scrutinize the commercialization plan for the assigned asset from pricing &reimbursement perspectives
- Obtain endorsements from TA Leads to implement access strategies.
- Support NAA on developing new asset assessments.
Main Responsibilities
- Develop and implement access plans for assigned assets, which include scenario-based pricing assumptions with strategic initiatives, secure patient access and identify opportunities for accelerating launch timing.
- Investigate and build deep understandings of key stakeholders' (payers, market access customers) needs and reflect these insights into business/access planning processes via leveraging real-world databases and information in the following areas:
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- Epidemiology: Patient dynamics, pathology, genetic background, Diagnosis & treatment guidelines
- Market Environment: Current market size, competitive landscape analysis,
- Physician/Patient/Payer Insights: Unmet medical needs, Burden of Disease/ QOL
- Local/Overseas access environment: Policy, HTA/Reimbursement system
SKILL SET
Key Strategic Capabilities:
- Knowledgeable about secondary data and publicly available market data, and strong analytical skills
- Solid understanding of health policy and health system dynamics, access, pricing & reimbursement system
- Basic knowledge on HEOR/HTA/CEA
- Strong English and PC skills
- Strategic mindset with a clear focus on the business
- Ability to effectively design market research and build a strategic plan
- Excellent communication skills to interact with external/internal executive-level stakeholders
Desired Knowledge/Experience:
- Marketing experience in Pharma and/or other industries
- New product planning & analysis, database/Market analysis
Key Competencies:
- Innovative and creative strategic thinking
- Project management & time management skills
- Teamwork /networking & interpersonal skills, and negotiation skill
- Acts decisively and being adaptable
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Market Access
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