RESPONSIBILITIES:
Lead GE marketing platform strategy development and alignment, responsible for the establishment of ecosystem with innovative and strategic platforms and activities to continuously integrate and optimize cross-portfolio synergy.
Establish necessary professional relationships with government authority and external contacts, and cultivate external opinion leader relationship.
Responsible for cooperating with internal and external institutions, academic and innovative platforms to support hospital improve diagnostic capability to higher level, e.g., optimize AMS/VBP management.
Work closely and keep same page with cross TA marketing platforms, leverage "Thousand County" policy to re-positioning Pfizer's strategic partner role in county pharma market.
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Develop recommendations for portfolio prioritization and investment. Leverage and influence various stakeholders and ensure successful team deliverables.
Define, design, launch and drive oncology patient solution and diagnosis activities across multiple focus areas and serve as an active member to engagement related key stakeholders both internally and externally.
Establish platforms at country level to fully align with GE BU strategy to drive oncology patient solution and diagnosis activities in targeting hospitals.
Support market research program in terms of patient journey, patient insight, etc.
Ensure that customer and patient insights as well as market issues relating to diagnosis are well understood and processed into the local business plans.
Drive execution and lead implementation of key marketing platform tactics.
Lead cross department and cross TAs platform activity implementation as planned. Lead & partner with cross functional teams of Sales, Marketing Platform, Marketing, Market Access etc. colleagues to ensure the efficiency of the platform activity implementation improve continually.
Qualifications
Bachelor's Degree is required, Master degree or MBA is preferred；
Clinical Medicine/Pharmacy/Biology/Chemistry/Pharmaceutical manicuring related majors is preferred;
10+ years of marketing, strategy, business planning experience, 6+ years working experience in Pharmaceutical industry;
Knowledge of Marketing Mix principles, business acumen and marketing execution is must-have;
Proven track record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics.
Demonstrated strong analytical skills, including capabilities for uncovering deep customer insights, and acting upon customer needs.
Demonstrated success in independently developing, executing, and measuring complex marketing programs.
Demonstrated strong commitment to integrity & compliance.
Preferred demonstrated initiative, strong strategic and leadership skills;
Track record of working collaboratively across functions;
Project management experience is required;
Fluent in written and spoken English is required;
Advanced Microsoft Office capabilities, particularly Excel, PowerPoint and Word are must-have.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Bus Dev & Strategic Planning
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