Social Strategy Manager

Overview

PepsiCo is a global leader in food and beverages, operating in over 200 countries with a portfolio that includes 22 iconic billion-dollar brands. Our vision is to be the global leader in beverages by Winning with Purpose, embedding sustainability and innovation into everything we do.

The Studio is PepsiCo Beverages North America's in-house creative agency and Social AOR. We bring culture-shaping, award-winning work to life across iconic brands like Pepsi, Mountain Dew, Bubly, Mug, and Starry.

As the Manager of Social Strategy, you will be responsible for crafting impactful social strategies that amplify our brands' voices, foster community, and shape culture. You'll partner with The Studio's cross-functional teams - including creative, analytics, and brand teams - to drive best-in-class social content and campaigns. Additionally, you'll play a key role in developing capabilities and processes that position PepsiCo as a leader in digital and social innovation.

• Support Brand Social Strategies: Partner with the Director of Social Strategy to develop and execute platform-specific strategies for multiple beverage brands.
• Campaign Planning: Translate brand objectives into actionable social plans, including audience insights, channel strategies, and content frameworks.
• Social Playbooks: Help create and maintain social playbooks that guide tone, visuals, and messaging across platforms.
• Cultural Relevance: Stay on top of emerging trends, ensuring our brands are consistently positioned at the forefront of social and cultural conversations.

• Social-First Campaigns: Collaborate with creative teams to ideate and execute social-first campaigns that spark engagement and drive conversations.
• Real-Time Activations: Partner with community managers to identify and seize opportunities to participate in cultural and trending moments authentically and in real-time.
• Influencer Integration: Work with the influencer team to incorporate creators into social strategies, amplifying brand messages in unique and impactful ways.

• Social Media Expertise: Serve as a subject matter expert on all social platforms, including emerging platforms and technologies, to ensure PepsiCo stays at the forefront of innovation.
• Process Optimization: Develop and streamline processes for digital brand communication across cross-functional partners (Legal, Consumer Relations, Communications, Brand, etc.) in partnership with Corporate Governance.

• Cultural Thinking: Champion and embed culture-first thinking across the organization, driving strategies that resonate with consumers and align with current cultural landscapes.

• Cross-Functional Alignment: Partner with social listening, analytics, creative, and brand teams to ensure alignment across all social initiatives.
• Leadership: Act as a mentor and day-to-day leader for junior social strategists, providing guidance, feedback, and best practice support to elevate the team's work.
• Stakeholder Communication: Present strategies, campaign plans, and performance results to internal stakeholders and brand teams.

• Social Analytics: Collaborate with analytics teams to track performance to inform optimizations.
• Insights-Led Strategy: Regularly review platform data, cultural insights, and consumer behavior trends to refine strategies and ensure content remains fresh and impactful.
• Testing & Learning: Drive a test-and-learn approach, leveraging data and experimentation to improve performance and uncover new opportunities for growth.

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• 7-10 years of social media strategy experience within an in-house agency, creative agency, or social media-focused role.
• Bachelor's degree or equivalent experience required.
• Deep understanding of social media platforms, trends, and best practices, with experience crafting and executing platform-specific strategies.
• Strong ability to analyze audience behavior and turn insights into actionable social strategies.
• Exceptional organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Creative thinker with a passion for innovation and a strong eye for culturally relevant content.
• Proven ability to collaborate across teams, present ideas effectively, and foster strong relationships with cross-functional partners.
• Experience with social analytics tools and the ability to translate data into actionable insights.
• This position is limited to persons with indefinite right to work in the United States.