CO Salary Range: USD 118,700.00 - 198,800.00 per year
Overview
As a Senior Category Manager, you will lead Insights and Category support efforts for the Small Format Channel (with direct responsibility for Maverik), across the entire PepsiCo Beverages portfolio. The primary objectives of this role are to drive accelerated growth, market share gains, and elevated customer partnership through the development of actionable Shopper and Customer Insights. You will this deliver strategic insight in support of the PepsiCo Beverage Team while partnering with an enterprise customer. Specifically, this Senior Category Manager will work to identify market trends, competitive threats, brand strategies, customer facing, captaincy and customer strategies in order to increase sales and market share.
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Primary responsibility is to lead, enhance, and grow the PepsiCo relationship with Maverik and other key Small Format retailers by being a thought leader and "go-to" resource for all category, shopper and consumer trends, and merchandising solutions. Use shopper specific granular analytics from multiple data sources across markets, shoppers, and consumers to make business-building recommendations for category growth.
Secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior and interactions across products, geographies, cohorts, and occasions. This analysis will be used to drive the customer's learning agenda.
Responsibilities
- Utilize syndicated consumer and market data for the purposes of uncovering compelling insights
- Leverage shopper and consumer insights in the development of category strategies and retailer relevant sell stories
- Integrate information from many sources and develop actionable insights and recommendations
- Provide expert analysis and insight to Customer Team members so they are able to effectively make optimal decisions in the marketplace, and share that learning across the broader organization
- Participate in account strategic planning process
- Conduct Small Format Category Decomps to identify the most critical 'problems to solve' and identify growth opportunities
- Educate selling teams on current trends and insights relevant to future growth and development
- Manage 2 direct reports and lead team to success
Compensation and Benefits:
- The expected compensation range for this position is between $118,700 - $198,800
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process
- Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
- Original Posting Date: (01/27/2025)
While subject to change based on business needs, PepsiCo reasonably anticipates that this job requisition will remain open for at least 5 days with an anticipated close date of no earlier than 5 days after the original posting date as listed above
Qualifications
- Bachelor's Degree required; MBA a plus
- 5 + years of Category Management / Insights within the consumer packages goods industry
- 3-5 years' experience in analyzing and interpreting data
- Demonstrated analytical, critical thinking and thought leadership skills
- Strong PC skill set (Access, Excel, PowerPoint, Word)
- Experience with standard data resources and solutions (Syndicated POS, Panel, Retail Link, Vision Chain/Shiloh/RSI)
- Prior People Management Experience Preferred
- Proficiency in shopper data and analytics
- Need thorough understanding of IRI/Nielsen syndicated data, HH panel, Numerator, and other shopper research portals
- Strong communication and presentation skills, ability to interact confidently and effectively with team members, management and the customer
- Collaboration is essential in this role as the person will work very closely with account sales leads, cross-functional teams as well as the retailer directly
- Strong planning/organizing skills; the ability to manage multiple initiatives simultaneously
- Must be eligible to work in the United States
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement