Entertainment Marketing Manager - Influencer Management

Overview

PepsiCo is seeking a dynamic, highly collaborative, and creative marketer with a passion for partnership marketing across the Influencer Marketing industry. The ideal candidate will have experience in influencer partnership marketing - including working with talent/agencies, contract negotiation, and communication marketing (advertising, creative development, or PR) - with a bonus of experience working within traditional celebrity talent/entertainment.

This individual must be a consumer-centric marketer who has strong executional skills, can effectively collaborate with and manage cross functional and agency partners, and thrives within a fast-paced environment.

The role sits on the PepsiCo Sports & Entertainment team overseeing partnerships across the Celebrity, Music, Influencer, and Gaming space. As a member of the Entertainment+ team, the role will be responsible for working across the PepsiCo North America portfolio to develop influencer strategies , identify, negotiate and manage partnerships across the influencer ecosystem on behalf of our brands. This role will require a candidate who has flexibility in their role to manage multiple active workstreams and can operate as an owner of their function while leading a strategic point of view across the portfolio.

• Responsible for helping co-create standardized processes, consultancy, and recommendations for new partnerships in the influencer space.
• Work with brand and agency partners to co-develop influencer strategies based on brand objectives and key KPIs.
• Develop and oversee new creator/influencer strategy and strategic partnerships across the PepsiCo portfolio. Collaborate with multiple individual brand teams across the PBNA portfolio of products - including MTN DEW, Gatorade, Rockstar Energy, Frito Lay and more.
• Develop strategic recommendations and lead partnerships from the ideation phase through execution of contracts and deliverables.

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• BA required.
• Minimum of 5-7 years prior marketing experience in marketing and/or entertainment industry (brand and/or agency).
• Demonstrate work experience and expertise in entertainment marketing.
• Deep passion for entertainment and/or influencer content and developing ideas that drive connection with consumers.
• Proven ability to effectively collaborate, communicate, and influence internal and external teams.
• This position is limited to persons with indefinite right to work in the United States.