Overview
Corporate Communications is building its Data & Analytics capability to become a data & insights driven function. This will involve developing a robust monitoring setup, as well an insights creations muscle and performance measurement processes and reports for the corporate brands at a Global and North America scope.
Responsibilities
- Drive One North America Insights and Analytics for Corporate Communications
- Serve the NA comms businesses and global corporate communications agenda
- Lead the Corporate Reputation workstream and drive operational excellence in distilling key insights to the business
- Work closely with Global Comms Insights leadership team to identify and build synergies between backend data build and business requirements
- Managing and influencing senior stakeholders across the business
- Lead RepTrak Corporate Reputation workstream together with International Insights and Brand Comms Insights leads, in the Comms D&A capability.
- Drive execution excellence for NA & Global corporate comms
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- Delivery of market, portfolio, and brand level analysis (utilizing agency delivered dashboards, templated decks, and reporting tools)and leverage business intel to incorporate considerations beyond data into insights
- Develop robust explanations of business performance, drivers, and optimization opportunities which lead to insight-led decision making
- Provide responses to ad-hoc follow-ups when double-click is required with tables/charts/stories/ dashboards/visualizations using relevant data
- Present findings at different forums and build connections across the core business needs to deliver insights that unify the sectors
- Proactively uncover insights that unearth new market opportunities or help to mitigate risk
- Champion the D&A function via sharing of best practices across Comms and internally within D&A
- Collaborate in the development of a measurement framework holistically and bring the Corporate Comms lens into the equation to find ways to track and measure how communication positively impacts the business' objectives.
- Roll out and implement the measurement framework to assess the effectiveness of the corporate communications executed.
Compensation and Benefits:
- The expected compensation range for this position is between $114,700 - $192,100.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- An experienced Insight or Analytics professional with experience in a leading consumer goods company. 5-8 years experience
- High degree of familiarity with social & media listening, and performance. Excellent communication skills, both verbal and written, along with the ability to influence and demonstrate confidence in communications with senior level management
- Strong leadership, organizational and interpersonal skills. Comfortable managing trade-offs and resolving conflict. Experience managing a culturally diverse senior stakeholder group.
- Experience in building a high-performing and highly engaged team, and strong influence skills to work with other functions and teams not formally reporting to the role.
- Strong project management skills; track record of overseeing a portfolio of transformation projects, gained in PepsiCo, a similar scale corporate or as an external consultant.
- Experience at managing multi-country / functional projects.
- Self-motivated/self-starter with the ability to work independently.
- Change management experience including comms, HR and legal processes, IT set up and transition.
- Flexibility in adjusting & reprioritizing to meet changing needs in a fast-paced environment. measurement frameworks, and inclination towards data storytelling
Differentiating Competencies Required
- Excellent Stakeholder Management capabilities
- Effective in an evolving and ambiguous environment, including use of effective collaboration, negotiation, and influencing skills to achieve objectives and resolve issues
- High organizational agility to navigate a complex, networked organization
- Embraces change and ambiguity
- Inclusive, collaborative with global empathy
Additional Comments
- Ensure adoption of the newly setup capability and standardized reports to increase impact in insights driven decision making. Train internal stakeholders on data and insights management.
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement