Marketing Manager (Manage Marketing Budget)

Following a recent merger, our Marketing Strategy & Operations team is focused on enhancing efficiency and maximizing impact across all marketing initiatives. We are seeking a detail-oriented Marketing Manager, Budget Planning & Operations to oversee financial processes, optimize budget allocation, and ensure data-driven decision-making to support our marketing strategy.

Role Overview

As a Marketing Manager, Budget Planning & Operations, you will play a critical role in managing marketing budgets, tracking expenditures, streamlining approval workflows, and providing insightful financial analysis. You will work closely with stakeholders across marketing, finance, and operations to ensure alignment between budget planning and strategic goals.

Key Responsibilities

• Budget Management & Tracking: Develop and manage the marketing budget, including forecasting, tracking, and reporting on expenditures.
• Approval Coordination: Collaborate with internal stakeholders to streamline approval processes for marketing expenditures.
• Financial Analysis & Reporting: Provide regular financial reports, dashboards, and recommendations to senior marketing leadership.
• Process Optimization: Identify bottlenecks in approval workflows and work on improvements to enhance efficiency.
• Stakeholder Collaboration: Work cross-functionally with finance, accounting, procurement, and marketing teams to ensure compliance and alignment on spending.
• Annual & Quarterly Budget Planning: Assist in the preparation of marketing budget plans and forecasts, supporting strategic marketing initiatives.
• Vendor & Procurement Coordination: Support the team through sourcing and procurement processes to optimize marketing investments.

What We’re Looking For

• 2-4 years of experience in marketing operations, finance, accounting, or a related field.
• Strong analytical skills, with experience working with budgets and financial data.
• Proficiency in Excel/Google Sheets and familiarity with budget management tools (e.g., Monday.com, Coupa, Netsuite, or similar).
• Comfortable building processes and frameworks from the ground up, with the flexibility to adapt to evolving priorities.
• Demonstrated ability to take initiative, operate with autonomy, and drive projects forward in a dynamic environment.
• Excellent organizational skills with attention to detail and accuracy.
• Strong communication skills to work effectively with multiple stakeholders.
• Ability to adapt in a fast-paced, evolving environment.
• Experience in ad tech, media, or digital marketing is a plus.