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Mainstream Social and Influencer Marketing

AT NVIDIA
NVIDIA

Mainstream Social and Influencer Marketing

Beijing, China

We are looking for a candidate who is interested in driving the growth of NVIDIA GeForce RTX platform with mainstream consumers thru popular social platforms and influencers. We are searching for someone who can demonstrate a strong understanding of mainstream consumer insight and experience in social & influencer marketing.

The ideal candidate possesses a strong passion for new graphic technology and AI evolvement, a deep understanding of social media trends, a sharp marketing sense and a proven track record of driving successful marketing campaigns. You should be a creative problem solver with outstanding communication skills and the ability to collaborate optimally with cross-functional teams. Want to make a difference? Come join our team!

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What you'll be doing:

  • Develop RTX for AI marketing approach for mainstream consumers through popular social platforms and influencers.
  • Establish efficient collaboration model and build positive relationships with key China media platforms, including Xiaohongshu, Douyin and Bilibili. Find opportunities to create marketing campaigns that leverage platform resources.
  • Identify and build solid engagement with mainstream KOL/KOCs. Guide messages and content development with KOL/KOCs.
  • Solidify GeForce RTX brand superiority in AIPC market through effective marketing content generation on various media platforms. Drive RTX laptop to win consumer's mind in AIPC era.
  • Analyze media performance metrics and assess the effectiveness of social campaigns, making data-driven decisions to optimize our strategies.
  • Keep up with the latest trends in China social media, mainstream audience demographics, marketing tactics, and content directions, including but not limited to platforms such as Bilibili, Xiaohongshu, and Douyin.
  • Align with regional Product and Sales teams. Work with Product team to develop proper contents for marketing usage
  • Liaise with HQ on marketing campaigns, programs and critical metrics.

What we need to see:

  • Bachelor's degree in marketing, business, and/or computer science. AI-related is a plus.
  • 5-8+ years of experience in consumer marketing. AI, PC or consumer tech industries preferred.
  • Familiarity with China social media platforms like Bilibili, Xiaohongshu, Douyin, coupled with a solid understanding of graphics technology and AI.
  • Project management experience, excellent communication, prioritization, listening, and collaboration skills.
  • Understand marketing principles and channels.
  • Daring, driven, with a can-do attitude, and a thirst for learning and building marketing knowledge.
  • Pride in delivering excellent work, organizational skills, and multitasking prowess.
  • Flexible, adaptable, proactive, strong attention to detail, and a passion for learning and innovation.

Ways to stand out from the crowd:

  • Experience carrying out diversified marketing campaigns and social media/influencer marketing.
  • Understands how to engage with young consumers on social media.
  • Sharp sense on marketing and creative thinker.
  • Understanding of AI, artists, computer gaming.

NVIDIA is widely considered to be one of the technology world's most desirable employers. We have some of the most forward-thinking and hardworking people in the world working for us. If you're creative and autonomous, we want to hear from you!

Client-provided location(s): Beijing, China
Job ID: NVIDIA-JR1983767
Employment Type: Full Time