Summary

Location: Barcelona or Madrid, Spain

About the role:

As the Therapy Area Communications & Patient Advocacy & Disease agnostic Lead, Spain you will develop and lead the execution of the communications and patient advocacy strategy for one of the five International therapeutic areas in Spain, ensuring launch excellence (pre-launch, launch and in-market brands).

This is an opportunity to lead and drive the design and execution of an integrated patient advocacy strategy in Spain to create an optimal environment to foster the relevant legislative and frame conditions for patient access to innovative medicines.

It is a chance to provide strategic direction to our business partners, this role will deliver a local data-driven strategy by leveraging insights and analytics for data modelling of the external environment and to predict stakeholder views, needs and behaviours.

• Develop, drive and implement Therapy Area(TA) and product comms and patient advocacy strategy for respective TA focused on priority pre-launch, launch and in market brands.
• Exemplifies and drives a predictive mindset across the team; seeks multidirectional insights to understand environments and stakeholders, and embraces iterative, measurable experimentation and action.
• Development and co-creation of TA communication and patient advocacy strategies, KPIs and measurement and advising in strategy, tracking implementation and performance management of TA/product brand strategy.
• Ensure systemic implementation of OGSM framework and A&I measures to consistently monitor TA and predict performance management in partnership with Public Affairs.
• Establish strategic and ongoing relationships with internal and external stakeholders, leading to business-aligned, long- term collaborations that are valued by and valuable for key audiences, and most importantly, patients.
• Accountability for securing budget and budget management of respective TA comms and patient advocacy strategies Including governance and compliance of Patient Advocacy grants, sponsorships and TOV reporting.
• Oversee media relations strategy and implementation, including relationships with media stakeholders, for respective TA in coordination with Corporate Comms team.
• Implement internal communications for key brand milestones and launch activities in coordination with Corporate Communications, Public Affairs, Value & Access and key internal stakeholders.
• In partnership with Comms, Public Affairs, Value Access and key stakeholders develop and implement annual strategic local patient advocacy plan, to help deliver strengthened corporate reputation, enhance our advocacy and policy efforts, and drive business growth within Spain.
• Maintain and reinforce partnership with Spanish disease agnostic patient communities in service of shaping the environment to address Healthcare system issues.
• Partner with disease agnostic patient communities to elevate their voice and enhance their role in HTA local process and overall access policies, representing the needs of patients within Healthcare system.
• Be an indispensable partner to the business and executing data-based PA strategy, audience-led and innovative.
• Serve as a spokesperson for the company on patient advocacy issues, representing the company at conference, events, etc.

• Bachelor's degree or other qualification.
• Extensive years' experiences in diversified communications and patient advocacy.
• Deep understanding of HC systems in the country.
• Product PR communications, social media strategy and implementation.
• Patient relations, corporate communications, media relations, stakeholder relations, policy.
• Demonstrated therapeutic experience, disease are knowledge and launch excellence.
• High level partnering skills with proven ability to engage and influence stakeholders at all levels internal and external.
• Industry/ Business exposure in matrixed organisation with leading medium/large diverse multi-functional teams.
• Exemplifies and drives a data and insights predictive approach; seeks multidirectional insights to understand our environments and customers, and embraces iterative, measurable experimentation and action.
• Crisis, issues and agency management.
• Proven ability to cultivate high performing teams - Team leadership and management.
• Business and organisational awareness, enterprise perspective.
• Languages: Spanish: Native / English: Advanced.