Summary

This position is in the Insights & Analytics team and will play a critical role in rapidly delivering high quality omni-channel customer experiences through marketing and campaign analytics
This role will work closely with stakeholders in the marketing, customer experience, insights & analytics team supporting and leading many activities to achieve brand objectives and enhance customer experience

About the Role

Major accountabilities:

• Planning and management, gather requirements to develop detailed Project plans and Project estimations to task level.
• Proactively assist the Business to identify upcoming conflicts and resource gaps.
• Serve as interface with the global and local Brand teams on Project Planning and delivery management.
• Leads and delivers projects for Regional and global teams, ensuring adherence to timelines and quality objectives.
• Ensures delivery of efficient and high-quality deliverables.
• Manages an efficient and high-quality team that promotes synergy and best practice sharing among resources, drives collaboration with Country Organizations in managing high standards of communication and delivering best in class services.
• Provide guidance on training requirements in relation to Commercial processes -Takes initiative to drive standardization of reports across brands

• 4 years of relevant pharmaceutical experience
• Provide actionable customer insights to address key strategic questions
• Excellent analytical skills and a high degree of business acumen
• Solid understanding of online and offline marketing channels and measuring campaign performance
• Analyze customer intent and behavior
• Proficient in conducting competitive research and analyze benchmarking data
• Strong in building hypothesis, test & control analysis, analyzing market mix models
• Responsible for conducting exploratory analysis e.g., generating campaign target list, channel & content affinity, funnel analysis, customer journey, sales/prescription lift
• Excellent in creating PowerPoint presentation, story boarding, and presenting to senior stakeholders
• Experienced in data analytics and ETL tool - Python/R, MS Excel, DataIku/Alteryx
• Proven ability in handling concurrent projects with attention to detail and accuracy