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Lead, Integrated Insights & Planning_市場調査

AT Novartis
Novartis

Lead, Integrated Insights & Planning_市場調査

Kamimaruko, Japan

Summary

~ 顧客のニーズに対応するデジタルイノベーションソリューションを探索、開発、実装、評価する。主要なステークホルダーと共創し、パートナーシップとコラボレーションを構築
~ 印刷物やデジタルメディアなど、さまざまなクリエイティブチャネルやマーケティングチャネルで複数のプロジェクトの提供を主導します。プロジェクトの設計、開発、生産の各段階にわたってプロジェクト計画を策定および調整し、設定されたKPI内での納品の成功をサポートします。
~ ブランドチーム、技術チーム、全部門と連携し、価値を最大化
~ 実績のある分析ベースのプロジェクトの提供を通じて、製品の商業化戦略に関するコンサルティング、アドバイス、支援を提供し、マーケティング/マーケティングセールスオペレーションチームに影響を与えて、最適な方法でセールスフォースのリソース配分に関する意思決定を行います。
~ ノバルティス社内のお客様に分析サポートを提供

About the Role

Collect valuable insights through managing primary and secondary research to identify business opportunity, support to structure strategic planning process & brand health governance. Suggest actionable insights from qualitative data, identify trends, assess strategies, competitive intelligence, with the ultimate goal of enhancing customer experiences.

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Your responsibilities include, but are not limited to:

• Lead and interpreting market research data, generating reports, and presenting finding to cross-functional stakeholders as business partner

• Understand business objectives and design surveys to discover prospective customers' preferences, and market dynamics including internal / external environment

• Provide competitive analysis on various companies market offering, identify market trends, business models, sales and methods of operation

• Newly propose to relevant members (e.g. TA, Cx strategy) business direction through integrated insights

• Track KPI of key brands to assess the progress of strategy

• Develop and execute training programs to improve marketing capability and locally implementing strategic framework

Minimum requirements :

Education:

• A University level (bachelors) degree in relevant subject

Experience/Professional requirement:

• Work experience in pharma/medical field

• Marketing, consulting and/or market research experience

• Excellent verbal and written communication skills with both internal and external audiences

• Ability to champion change and drive innovative thinking

• Intense curiosity, collaborative spirit, empathy, and passion for problem solving

Language Skill:

• Japanese: Native level

• English: Business level

• English CV is required.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Division
International

Business Unit
Innovative Medicines

Location
Japan

Site
Head Office (Japan) (Pharmaceuticals)

Company / Legal Entity
JP05 (FCRS = JP005) Novartis Pharma K.K.

Functional Area
Marketing

Job Type
Full time

Employment Type
Regular

Shift Work
No

Client-provided location(s): Japan
Job ID: Novartis-REQ-10004284
Employment Type: Full Time