Summary

~ Responsable de la conformación e implementación de una estrategia de marca coherente y multifuncional, para todos los activos que se han trasladado de la asistencia técnica global a la internacional hasta la entrega a IBBI. Evolucionará las primeras estrategias de marca creadas a nivel mundial, como las Estrategias Integradas de Producto (IPS), en un plan de lanzamiento competitivo y verdaderamente multifuncional que se adapte a los principales mercados de IMI y establezca una base de éxito de lanzamiento para los próximos éxitos de taquilla de Novartis. (Internacional)
~ Contribuye a las decisiones estratégicas y multifuncionales para iniciativas estratégicas internacionales y por encima de la marca, incluidas las asociaciones, la formulación de políticas y para los activos lanzados, supervisará y responderá a los principales eventos y desarrollos del panorama competitivo. (Internacional)

• Accountable for delivering the therapeutic area brand performance with respect to sales, market share, and profitability to meet or exceed budget targets
• Drive the growth of the TA by establishing growth plans for existing products, effectively manage their life cycle, successfully launch line extensions and new products
• Design and drive new commercial partnership model to maximize impact on ACVD outcome as well as define, drive and oversee the launch planning and execution of upcoming key launches
• Optimize sales force performance and return on investment. Enhance sales force capabilities and continue to develop innovative commercial strategies to ensure success in an evolving healthcare environment
• Responsible for the budget and financial performance of the TA, ensure alignment to all Ethics, Risk & Compliance policies and manage key processes.

• Translate Global TA strategy, content and solution into localized tactical measures; develop and execute on tactical brand/launch plan at the local level
• Partner with other TA heads and support in the development of an agile, customer-led digital and customer solutions strategy which meets the evolving needs of the business, our customers and patients.
• Support strategic portfolio development activities for the business.

• Drive or support the implementation of new commercial models in close collaboration with cross functional teams to ensure triple win go-to-market strategies for the TA at the local level
• Develop and strengthen strategic relationships with customers (e.g. physicians, key accounts, specialty pharmacies, KOLs and payors) to support medical and commercial activities

• Coordinate and manage cross-functional teams (Sales, Marketing, Medical, Value & Access) to effectively execute on prioritized tactics
• Successfully lead the TA team, build high performing culture, foster innovation, and manage all people-management related processes as well as identify and build key capabilities, talent pipeline and ensure proper development of assigned people.
• Attract, develop, and retain top-level value & access talent (including other industries), build strong value & access succession plans and build value & access capabilities across the country organization.
• Drive the spirit of "ONE Team" across all functions (TA first) and build diverse, effective & agile teams who deliver consistently as well as inspire people through role modelling cultural behaviors

• University degree in Science and/or degree in Business, Marketing or Clinical Research
• MBA or Doctoral degree (MD/Pharm. D/PhD) preferred
• English fluent spoken & written. Polish language beneficial.
• Substantial sales & marketing experience within pharmaceutical industry, incl. experience in management position
• Track record of highly successful delivery and positive performance results as well as track-record of P&L responsibility
• Demonstrable leadership skills and experience engaging with and introducing innovation into HCS
• While entrepreneurial, ability to maintain the highest degree of integrity, represent the company's high ethics, moral behavior, and professionalism.
• In depth knowledge of customer/marketplace, key dynamics and current knowledge of key competitors and their likely strategies within the TA
• Candidate must be comfortable working as the first employee in this new organization; in other words, a hands-on, roll up the sleeves approach will be essential.
• Able to analyze financial data as well as industry data related to sales, market share, price/volume, call activity, market research, etc. Able to credibly articulate data related to market trends, performance, and strategies to achieve goals to various internal and external audiences

• Proven experience leading Out of Pocket products a plus