Summary
This is a Brand Manager position for Cardiology (priority products) in fast-growing & developing cluster "Emerging Markets" with focus on Kazakhstan, Belarus, Azerbaijan, Uzbekistan, Georgia.
About the Role
Major accountabilities:
- Localize global /develop product strategy for prioritized products
- Deliver integrated product strategy: Design Customer Experience, Omnichannel, Touchpoint Journey
- Define, validate, and deliver content for target audiences, product specific customer solutions, key messages for responsible products/TA(s)
- Develop promotional campaigns & tactical plans for responsible products/TA(s) within budgets
- Monitor and control products/TA(s) budgets, forecast product outlook
- Deeply understand Emerging Markets cluster countries insights/trends for responsible product/TA(s) and monitor /anticipate market development
- Identify Emerging Markets' insights and opportunities via customer interactions and market data analysis
- Drive growth of responsible prioritized/focus products
- Engage countries' teams and drive field execution
- Ensure cross-functional collaboration
- Compliance with applicable policies, procedures, and other regulations
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Key performance indicators:
- Market share & market share growth.
- Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department) -Ensure full compliance to all regulatory requirements
Minimum Requirements:
Graduated degree in scientific, business or marketing field
• Ability to speak English at least at the Upper-Intermediate level
• 3+ years' experience working within pharmaceutical industry in marketing / product management roles
• Proven marketing management ability
• Strategic capabilities and leadership skills
• Excellent communication and relationship management
• A track record of success in driving business development opportunities in a commercial area
• Able to manage and prioritize multiple tasks
Desirable requirements:
• Emerging Markets Healthcare systems understanding
• Key stakeholders management experience
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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Division
International
Business Unit
Innovative Medicines
Location
Kazakhstan
Site
Kazakhstan
Company / Legal Entity
KZP0 (FCRS = CH024) NPHS Almaty RO Kazakhstan
Functional Area
Marketing
Job Type
Full time
Employment Type
Regular
Shift Work
No