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Associate Marketing

AT Novartis
Novartis

Associate Marketing

Shanghai, China

Summary

• 特定营销子职能中的本地品牌经理或全球/区域/本地子职能专家。

• 与当地管理层和全球营销部门一致制定产品战略, 实施支持战术计划/项目。

About the Role

Major Accountabilities

~ 准备集成品牌团队和发布团队的内容。
~ 负责执行、监测和分析一致同意的战术计划, 以确保品牌的成长
~ 按照内部 SOP 和行为准则章程领导制定宣传活动。
~ 监测和控制品牌预算、预期支出和费用, 并评估产品的营销组合方案以评估成本效益和结果。
~ 通过与客户互动来获得对区域市场的洞察力并找出机遇
~ 举办集中营销活动以及区域性营销活动
~ 使用适当工具监测产品性能和外部环境, 并在需要时采取调整措施以实现经营目标
~ 与营销和医疗团队协作, 以最大限度地扩大活动: - 在指定区域内按疾病划分的童子军中心、KOLs 和 LL - 确定每个患者段的特定需求以及疾病对指定区域内每个患者的影响

Key Performance Indicators

• 特定营销子职能中的本地品牌经理或全球/区域/本地子职能专家。

• 与当地管理层和全球营销部门一致制定产品战略, 实施支持战术计划/项目。

Work Experience

~跨文化经历
~运营管理和执行
~项目管理

Skills

~数字营销
~营销策略
~产品策略
~资产管理
~产品营销
~产品生命周期管理 (PLM)
~对医疗保健行业的理解

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~重点疾病领域专业知识
~商业卓越
~卓越运营
~以客户为导向
~敏捷
~影响技能
~谈判技巧
~持份者参与
~利害关系人管理
~战略合作伙伴
~跨职能协作

Language

英语

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Division
International

Business Unit
Innovative Medicines

Location
China

Site
Shanghai (Shanghai)

Company / Legal Entity
CN06 (FCRS = CN006) Beijing Novartis Pharma Co., Ltd

Functional Area
Marketing

Job Type
Full time

Employment Type
正式

Shift Work
No

Client-provided location(s): Shanghai, China
Job ID: Novartis-REQ-10014843
Employment Type: Full Time