• Collaborate with business stakeholders and identify key business questions and objectives that web analytics should answer.

• Develop and implement web analytics strategies, frameworks, and best practices to ensure accurate data collection, analysis, and reporting.

• Define and document data governance policies and procedures to ensure data quality, security, and compliance with regulations.

• Architect and implement data collection processes using various web analytics tools, such as Google Analytics, Adobe Analytics platforms.

• Collaborate with IT teams to ensure seamless integration of web analytics solutions with existing systems, databases, and website content management systems.

• Conduct regular audits and assessments of web analytics implementations, identifying gaps, errors, and opportunities for improvement.

• Define and track key performance indicators (KPIs) and metrics to measure the success of digital marketing campaigns and website performance.

• Provide technical leadership and guidance to the analytics team, ensuring alignment with the overall digital strategy and business goals.

• Stay updated with emerging trends and advancements in web analytics and data architecture, recommending and implementing innovative solutions to enhance analytics capabilities.

Essential Requirements

• Proven experience (minimum 12- 15 years) in web analytics, data architecture, and technical leadership roles.

• Strong knowledge of web analytics methodologies, tools, and best practices, including expertise in Google Analytics or Adobe Analytics.

• Proficiency in data architecture, data modeling, and data warehousing concepts.

• Experience with tag management systems, such as Google Tag Manager or Tealium, and implementing custom event tracking and strong understanding of digital marketing channels, conversion tracking, A/B testing, and attribution modeling.

• Excellent problem-solving and analytical skills, with the ability to think strategically and provide data-driven insights.

Desired Requirement

• Experience in managing and mentoring a team of analytics professionals is preferred.

• Relevant certifications, such as Google Analytics Individual Qualification (IQ) or Adobe Analytics certifications, are a plus.

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Division
Operations

Business Unit
CTS

Location
India

Site
Hyderabad (Office)

Company / Legal Entity
IN10 (FCRS = IN010) Novartis Healthcare Private Limited

Alternative Location 1
Dublin (NOCC), Ireland

Alternative Location 2
INSURGENTES, Mexico

Functional Area
Marketing

Job Type
Full time

Employment Type
Regular

Shift Work
No