Job Summary
We are seeking a detail-oriented and proactive Tmall E-commerce store business operations specialist II to support the daily operations of our Tmall Jordan flagship store. This role is ideal for candidates passionate about e-commerce, digital marketing, and consumer experience. This role will collaborate with cross-functional teams to optimize product journey, elevate consumer experience, enhance store performance, and drive sales growth on Tmall.
Key Responsibilities
1. Store Operations Support
- Assist in managing day-to-day operations of the Tmall store, including product on shelf, pricing updates, and inventory synchronization.
- Ensure accurate product presence (site merchandising, CDP/PDP, keywords) to maximize visibility and conversions.
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- Monitor store performance metrics (traffic, conversion rates, sales), generate reports and propose actions.
2. Campaign & Promotion Execution
- Support the planning and execution of Tmall marketing campaigns (e.g., Double 11, 618 and other key moments).
- Coordinate with merch/ marketing / planning teams to confirm promotion mechanism and coupons to maximize the campaign opportunity.
3. Data Analysis & Reporting
- Track and analyze sales data, competitor activities, and market trends using Tmall's backend tools.
- Provide actionable insights to optimize product ST / store journey and marketing strategies.
4. Cross-Functional Collaboration
- Partner with Jordan Marketing team to confirm the store P1 story to dial up the whole journey of campaign.
- Work with logistics /supply chain teams to ensure smooth order fulfillment.
- Assist in coordinating with UXUI team for store journey creation both for 365 and moments.
- Work with the consumer service (CS) team to resolve order issues, returns, and consumer inquiries promptly.
- Analyze consumer feedback to identify trends and suggest improvements.
5. Compliance & Platform Updates
- Stay updated on Tmall's policies, algorithm changes, and best practices to ensure compliance.
Requirements
- Education:
- Bachelor's degree in Marketing, E-commerce, Business Administration, or related field.
- Experience:
- 3-5 years of experience in e-commerce operations (fresh graduates with relevant internships are welcome).
- Familiarity with Tmall/Taobao or other Chinese e-commerce platforms is a strong plus.
- Skills:
- Proficiency in Microsoft Office (Excel for data analysis is must have).
- Strong organizational skills and attention to detail.
- Fluent in English and Mandarin (written and spoken).
- Mindset: Adaptable, data-driven, and passionate about e-commerce.