Senior Manager, Soccer Brand Marketing, LA

As NIKE, Inc.'s storytellers, Brand Marketing sets the brand tone. A creative force of telling Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, our Brand Marketing teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The City Brand Management Team (across Men's/Women's) is the marketing function responsible for leading and driving plans that serve the brand and business in a global key city for Nike. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*.

WHO WE ARE LOOKING FOR

We're looking for a Brand Marketing Sr Manager for Soccer to join our Nike LA Brand Management team.

This role will focus on the marketplace amplification strategy & execution of Global Soccer priority concepts in Los Angeles. The LA Soccer Sr Manager will be responsible for leading the team responsible for Nike's soccer efforts in LA. This person will lead the creation and management of annual and seasonal brand plans and always-on priorities, while collaborating closely with North America and Global functional and city partners.

The ideal candidate is forward-thinking and curious, can innovate with autonomy, is attune to our ever-evolving consumer trends, and has deep knowledge of the soccer landscape in LA and beyond. This individual will also have a proven track record of leading with a clear vision and strategic attitude, thrive in a collaborative environment, be able to lead multiple projects, and be able to build strong working relationships across a matrixed organization.

WHAT YOU WILL WORK ON

As a Brand Sr Manager for Soccer, you are responsible for bringing our seasonal brand plans to life - work that will drive brand strength, fuel consumer demand, and strengthen our daily connection with members. Leading with insights, you will obsess how to make our brand, product, and services resonate with our Soccer consumer, while driving a networked offense across Global, Geo and City Teams.

As the Nike LA Soccer Brand Sr Manager, you will:

• Support and drive the development of seasonal integrated marketing plans
• Manage, develop and grow a team of individuals on the soccer brand team.
• Manage and foster collaboration throughout the Consumer Code process to engage with our key cross-functional partners
• Supporting an end-to-end process, with strong organizational skills
• Compiling and unpacking insights from consumers
• Manage on-the-ground relationships in the city with key consumer, community and grassroots soccer organizations.
• Partnering with key cross-functional team members to define, adapt, extend, and execute key experiences for consumers and members
• Overseeing product integration into seasonal programming
• Managing asset development and distribution across multiple channels to ensure purposeful and choreographed storytelling
• Pioneering new ways of unlocking an always-on grassroots soccer proposition to complement seasonal priorities
• Working back with finance to track expense against budgets

WHO YOU WILL WORK WITH

As our Soccer Brand Sr Manager you will report directly into the Nike LA Men's Brand Director and you will work across a multitude of groups within the organization, across all levels. This is a team sport and will require consistent collaboration, partnership and consensus with critical stakeholder groups.

LA and North America Digital Marketing, Retail Marketing, Partner Marketing, Sports Marketing, Integrated Media & Brand Management teams will be critical partners to crafting and driving our consumer plans and vision. You will establish a close partnership with Global Brand and NA Creative to ensure concepts, journeys, and tactical deliverables are met and align with objectives. You will liaise with Brand Marketing Operations on the end-to-end processes as well as day-to-day management of programs. And you will collaborate with key members of the NA Brand Marketing team across the broader NA Marketing offense.

In addition to building valuable connections with our internal partners, you will also be responsible for cultivating and maintaining relationships externally in the city, including agency partners. As the Senior Brand Manager for Soccer, you will be responsible for management of day-to-day relationship with the key partners and individuals in the city that are moving the game forward.

WHAT YOU BRING

• Bachelor's degree in marketing, Business, Communications, or combination of relevant education, experience and training
• Excellent internal relationship-building skills with ability to influence working teams and key partners, gaining sponsorship and buy-in from many levels
• Excellent external relationship-building and management skills with ability to forge strong partnerships that extend the impact the brand has on the consumer and local communities
• Experience crafting and authoring sport specific brand plans rooted in consumer insight.
• 7+ years' experience in consumer marketing or related experience in retail marketing and/or digital brand marketing
• Demonstrated genuine passion and deep understanding of the Soccer landscape; consumer, trainers, trends, modalities, product, sources of influence
• Strong written, visual, and verbal/presentation skills
• Experience working within teams and a team-first mentality
• Self-starter who thrives in a fast-paced, agile culture-someone who embraces and leads through change and ambiguity
• Digital marketing acumen and creator-led content experience
• Ability to balance creativity with organization and subject area in fast moving, ambiguous environment
• Fluency reading consumer data and crafting measurement and optimization plans
• Strong project management, problem-solving, and analytical thinking skills
• Detail oriented. This position requires someone who can build plans, presentations, and keep the team moving cohesively in the right direction

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.