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Senior, Douyin Site Merch, GC

AT NIKE, Inc.
NIKE, Inc.

Senior, Douyin Site Merch, GC

Shanghai, China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc. knows how to sell sneakers. And apparel. And just about everything an athlete could need. The Nike Sales teams are the front line for getting these products into customer hands. Through sustained relationships with wholesale partners around the world - from a specialty store in Rome to a department store in midtown Manhattan - Nike Sales delivers the products, experiences and brand stories that define the brand. Nike's success begins with the best sales team in the industry, one that deeply appreciates the consumer, the marketplace, and the products.

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WHO WE ARE LOOKING FOR

We're looking for a Senior, Douyin Site Merch, base in Shanghai.

This role will report to Director, Douyin, GC, managing Nike's Douyin Contents and Journey. The candidate needs to have passion in and solid experience for eCommerce or Social. Sportswear and retail industry experience will be a plus.

WHAT YOU WILL WORK ON

You will work with Director, Douyin, GC to manager user journey of NIKE at least four DY stores. Support the business by optimizing contents and user journey.

Your key responsibilities as below

Contents Management:

You will work with the team leader, a few X-function team and external vendors on daily basis to optimize DY stores contents, including but not limited to short form video, store wireframe, PDP, DY mini-program and etc. Tracking performance data and keep improve journey to drive business efficiency.

Site Merch & User Journey Optimize
Besides UIUX optimization, you are also responsible for site VM to provide best products journey and help different users to find their own NIKE products in the most efficient way. Good knowledge about pre-filter, navigation and top-lists is also important to this role. Understand NIKE products is highly preferred.

Read & React:

Monitor performance at regular basis (daily, weekly, monthly, quarterly) and drive business improvement initiatives.

Other COE and Strategy related work

Support director with Douyin strategy and other COE related work as briefed.

WHO YOU WILL WORK WITH

You will work closely with DY internal team, X-function team including marketing, merch, insight team, assets team etc., and external vendors.

WHAT YOU BRING

  • 5+ years work experience in China e-commerce industry, digital marketing background is also welcomed.
  • At least 2 years direct work experience in social commerce business management role
  • Direct experience in sportswear industry is a plus
  • Paid media or campaign experience is a plus
  • Bachelors degree and above
  • Experienced in working with cross functional teams in a matrix organization
  • Excellent communication skills, both in English and Chines

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Benefits

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.

Client-provided location(s): Shanghai, China
Job ID: nike-21272_R-49820
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Adoption Assistance Program
    • Family Support Resources
    • Fertility Benefits
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
    • Volunteer Time Off
    • Summer Fridays
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Company Equity
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Veteran founded/led