Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
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Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a results-oriented and constantly evolving game!
WHO WE ARE LOOKING FOR
We're looking for a Global Sr. Director of Brand Management for Women's Fitness. In this role you will work to define the Global Brand Marketing Strategy for our Women's Fitness business. We are looking for someone with demonstrated experience in brand management/marketing, the fitness industry, and leading a team!
WHAT YOU WILL WORK ON
If this is you, you will be driving the worldwide strategy for the Women's consumer construct and lead the team across a globally networked offense. You will:
Lead 3-year & annual plans for the Fitness field of play.
Lead a cross-functional marketing team to create inspired and world class storytelling and consumer journeys which will take the brand and consumer somewhere new.
Define and drive annual & seasonal Marketing Plans that position Nike as the top fitness/training brand.
Define the consumer muse to inspire aspirational storytelling and concepts.
Define, develop & deliver long-term Consumer Concepts.
Define, develop & deliver Seasonal Storytelling (worldwide).
Define and deliver long-term Fitness brand plans across multiple fields of play and sports moments.
Lead & develop a highly capable, diverse and world-class, multi-disciplinary marketing team.
WHO YOU WILL WORK WITH
As the Global Sr. Director of Brand Management for Women's Fitness you will report directly to the VP of Global Women's Brand Management.
You will work as a part of a cross functional team in Men's and Women's Fitness as well as alongside leaders from Men's and Kid's Brand Management, Running and Sport Brand Management and our four geographies to build a more comprehensive approach to serve athletes more holistically.
You will collaborate and partner with the following internal partners:
- Global Brand Management Leadership Team / Women's Management Leadership Team
- Women's and Men's Fitness Cross Functional Leadership team
- Geography Brand Leaders
- Digital Marketing
- Comms
- Brand Creative leadership
- Sports Marketing
- External Partnerships with Trainers and Athletes
- Finance and Legal
WHAT YOU BRING
- Bachelor's degree or higher in Business, Marketing, Sport/Fitness or combination of relevant education, experience and training.
- 10+ Years of experience in Brand Management and Marketing building Consumer Connection, Brand Planning, Brand Strategy and Marketing Journeys to drive consumer engagement
- Global perspective/experience.
- Proven track record to drive and deliver results.
- Proven ability to collaborate, to build, develop and encourage teams.
Preferred:
Strategic Global Marketing Planning experience
Translating business objectives and goals into annual marketing strategies and plans to create demand and drive growth
Drive demand for our key products and drive brand energy
End-to-end consumer experience and design thinking skills to drive engagement with our brand and products.
Background in marketing communications strategies and holistic campaigns, anchored by a big idea grounded on insight, addressing the relevant and communicated in a clear and inspiring way
Demonstrate an entrepreneurial spirit, adaptability, resourcefulness and comfort level with ambiguity
- Experience driving digital marketing offense connecting frequently and deeply
- Geo and Global Experience, Brand Management/Functional Management
- Deep experience of navigating external relationship dynamics - Relationship Management
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Benefits
Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.