Nike is not just a brand. Nike is an attitude.
Nike is the most Innovative & creative marketing company in the world, and we are at pivot moment of brand resetting. In driving our Next% strategy, marketing plays significant role, crafting the brand through distinctive, emotive & impactful stories & experiences that lead the future of sport. We are consumer-led, sport focused, we make Big, Bigger.
As a function within Marketing, Brand Creative is the Art of Storytelling. We are the storytellers. We are the voice of Nike's heart & soul. It's about telling powerful, meaningful stories across the entire brand ecosystem, leveraging all existing and new platforms to inspire, enable and engage athletes, while driving brand distinction and business impact. We strive to make athletes dreams real, and we are here to only deliver the best world-class work. The team is based in the Netherlands at the Nike EMEA Brand Creative Studio.
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WHO YOU WILL WORK WITH
You'll work reporting to the Women's Sportwear Creative Director, within a team of creatives/designers, producers and writers/strategists within the EMEA Brand Creative studio. Internally you'll work in conjunction with Brand Creative counterparts in WHQ . Within EMEA marketing, you'll partner closely with Brand, Partner, Energy, and Athlete Marketing teams within the Women's Sportwear/Lifesty category.
You'll also commission and work closely with external collaborators such as creative and strategic agencies, photographers, designers, stylists, directors or creatives spanning unique disciplines.
WHO WE ARE LOOKING FOR
We are looking for multidisciplinary creative with experience implementing across various mediums including Art Direction, Graphic Design, Typography and Spatial Design. You love to collaborate with other creatives and marketing teams and have proven ability delivering emotive and innovative work across multiple channels. You have experience when it comes to directing other creatives and are familiar working in close partnership with writers, strategists and producers.
Your able to both understand and participate in strategic conversations and can lead others through creative concepting, development and execution. You have experience working at scale and can lead complex work streams independently - managing and prioritizing your time as needed. You're exceptional at crafting the detail all the way to delivery and use this experience to teach others around you.
Your focus and expertise should include:
- Creative Concepting & Direction
- Art Direction, Design & Styling
- Lifestyle, Sports/Performance, Fashion as well as youth/popular culture in general wether niche or broad
- Brand Campaigns E2E: Inspiration, innovation to invitation.
- Product Launches E2E: VC, Creative Direction, Product Superiority
- Digital/Physical Experiences.
- Global Campaign Extensions.
Besides, you are a creative that is committed to staying up to date with current/future trends and technology. Your ever-expanding knowledge and network both encourages and drives your creative thinking. You are passionate and connected to the creative industry - looking at the latest trends in art direction, graphic design, set design, and consumer experience design - while following both Nike Marketing Strategies, BC Functional.
They are not afraid to bring disruptive and audacious thinking to their creative ideation. No dream is too big in their mind.
- Experience in art direction and design within an agency or brand with a strong focus on sport, sport lifestyle, fashion and culture.
- Ability to originate and strategise ideas to drive and execute concepts across the Women's sportswear seasonal priorities.
- Proven experience conceptualising and leading photoshoots, styling sessions, graphic design, motion design, experiential design combined with solid knowledge of how to leverage today's digital landscape.
- Strong experience leading complex project work streams, managing internal and external partners from the concept phase to execution.
- Ability to strategise and develop forward thinking and disruptive creative concepts, building presentations and selling these into senior leaders and internal and external partners.
- Expert of the landscape of Sportswear, Lifestyle, Fashion and Aesthetic.
- Passionate about Sports, the Sports Lifestyle, and the Culture around it.
- Ability to travel 40%.
WHAT YOU WILL WORK ON:
Your focus will to help shape the creative vision of the Nike Women's Lifestyle category. You will play a key role leading complex work streams to strategise, ideate, develop and craft creative concepts for both product launches, creative campaigns and consumer experiences across EMEA, delivering end-to-end creative across multiple channels, both digital and physical.
You will play a key role working on:
- Extending global creative concepts to the EMEA markets
- Originating and executing EMEA specific creative concepts
- Product Launches, Brand Events, Digital Experiences and Activations
- Strategy, Concept, Execution and deliver full funnel of creative.
We also have a range of internal projects and work stream in order to add to the creative culture of the Nike brand creative studio.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete in the world.
NIKE, Inc. is committed to employing a diverse workforce. Applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Application deadline: 18th of December 2024.