In alignment with the Nike brand vision our North America Integrated Media Team strives every day to Connect & Engage Athletes with compelling stories that inspires & enables them to make sport a daily habit.
With the digital & paid media landscape evolving rapidly, it is an exciting time to be a part of Nike's North America Integrated Media Team. As part of the North America Brand Marketing organization, our team works x-functionally to activate marketing campaigns and programs that will help to propel the brand and the business into the future. We're responsible for planning and executing full-funnel paid media campaigns, all across the country, that inspire consumers to love sport and become athletes. Collaborating with major media partners & agencies to develop innovative, industry leading media plans that drive awareness and create interest for Nike's most important products, services & experiences. Effectively cutting through "the noise" to create impact. At scale.
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WHO WE ARE LOOKING FOR
We're looking for an experienced paid media manager who is excited about co-creating and driving a world class paid media program here at Nike!
This role will play an integral role within the Nike NA Marketing team to help amplify the brand, via best in class storytelling, and deliver results that drive growth in the marketplace. You have a steadfast curiosity that you quench by obsessing over consumer insights, staying on the cutting edge of media trends, implementing test plans for media campaigns and geeking out over data & key learnings. You have a strong understanding of the paid media & advertising space and use that experience to collaborate with brand management and creative partners to develop world class media plans that align with holistic marketing plans.
The candidate needs to have a strong understanding of the media marketplace and a desire to activate Nike marketing plans that authentically connect with athletes, bringing a clear understanding of sport & cultural trends, a collaborative style & a passion for the Nike brand to the team.
The candidate should have experience driving innovative and creative approaches to full funnel digital and traditional media plans that are considered industry leading. A proven background using qualitative and quantitative results to in actively managing media campaigns that deliver strong results.
WHAT YOU WILL WORK ON
If this is you, you'll be building relationships across internal marketing teams, media partners, creatives and our channel experts to proactively develop new and best-in-class approaches to create awareness/interest in Nike products, services & experiences, helping to acquire new members and retain existing Nike members.
This role is responsible for the day-to-day management of a multimillion-dollar media program, achieving target KPIs for the brand and business. The Lead, Media Marketing, NA role will oversee the creation of robust media programs that support the brand, Nike.com, Nike owned Apps, and brick & mortar doors. Leveraging data and campaign insights to power recommendations and optimizations that drive towards continuous growth.
In a typical week you would:
- Develop media campaigns, journeys and audience strategies designed to meet various objectives, and deliver highly targeted, premium, relevant content to that audience
- Partner with the brand and creative team to brief media asset requests in alignment with industry and channel-right best practices
- Create custom campaign executions in partnership with authentic partners in the media space such as: editorials, influencer marketing, video content, social media posts, podcast episodes, and audio scripts.
- Lead and project manage an internal team of integrated media operations, channel experts, acquisition and stores to ensure a cohesive media strategy and execution from start to finish.
- Serve as a media point person for the NA marketing team, in partnership with our agency and campaign/channel managers, to create and communicate holistic and compelling marketing plans
- Effectively able to communicate media's priorities and needs to NA and Global marketing partners.
- Dive deep into weekly campaign performance, to understand trends and identify successes and opportunities
- Create production briefs for creative agencies and trafficking requests for media agencies
- Present media plans to internal leadership and business teams
- Creating and presenting briefs to our media agencies, providing strategic and tactical media plan feedback, and driving on-going campaign management in partnership with our media agencies of record
- Manage a robust campaign budget including working with agency partners on monthly campaign forecasts and reconcilations, and internal invoicing.
WHO YOU WILL WORK WITH
You will report to the Director, NA Media Marketing and partner closely with Integrated Media leads across channels, stores and membership to create media campaigns for priority seasonal campaigns. You will help manage multiple agency relationships, briefing in new campaigns, directing daily optimizations and reporting performance to internal teams.
You will be up to date on new advertising and paid strategies/tactics and platform capabilities through your relationships with media partners.
You will collaborate with key partners across Brand Marketing, Creative, Operations, Merchandise, Site Experience, Insights/Marketing Science, Comms, Sports Marketing and Nike Direct Digital Commerce (NDDC) teams to deliver full funnel integrated media plans that expose consumers to brand storytelling and products that inspires action.
WHAT YOU BRING
- BA/BS degree in Business, Marketing, related field and equivalent combination of education and experience
- 6+ years of work experience in digital/online marketing
- Strong understanding of digital and direct response marketing across key channels including Paid Social, Display, Video, Search, Affiliates and Custom programs in an e-commerce setting required; experience at a multi-channel retailer and/or driving online-to-offline programs a strong plus
- Strong track record with showing up boldly and elevated in direct response marketing - connecting consumers with brand innovation, experiences, content that inspires, while leveraging data and testing insights to continuously improve
- Strong and thoughtful approach to issues, challenges and problems always keeping the consumer at the center or priorities.
- Experience managing multi-million dollar campaign budgets - creating PO's, managing invoices, providing monthly forecasts and reconcilations
- Proven track record of working highly-collaboratively and cross-functionally, investing in relationships across diverse brand, creative, business, media, and technical teams. Skilled at leading teams both directly and indirectly in a highly matrixed environment.
- Excellent written and verbal communication skills, including concepting and delivering presentations on complex business issues required
- Passion for Nike's mission to bring inspiration and innovation to every athlete
We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.