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Manager, Retail Marketing, Turkey

AT NIKE, Inc.
NIKE, Inc.

Manager, Retail Marketing, Turkey

Istanbul, Turkey

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

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Based in Turkey, you will be part of the Turkish marketing team. This team will be accountable for:

Bringing our Consumer Fields of Play to life in the city through key relationships with the faces (individuals and communities) & places that matter most to dimensionalize Running, Fitness, Football, and Lifestyle, leveraging our on-the-ground connectivity to youth, sport & culture

Amplifying our through complementary executions on the ground that build off Global-Geo campaigns, eg through pinnacle activations

Ensuring our Nike Sport Marketplace on the ground in Turkey shows up as pinnacle and sharply connected to our Field of Play visions

Fuelling our global engine with sharp, relevant consumer insights that can scale

Who are we looking for?

We are looking for an experienced and talented marketeer with a passion for movement, a curiosity for our young consumer, and an unrelenting desire to build deeper relationships with them. A marketeer with prior retail marketing experience, and a marketeer keen to strive for better ways to engage with our members through testing, learning & iterating. And of course, a marketeer willing to adapt on the fly, all while maintaining a positive growth mindset.

What will you work on?

As Manager, Retail Marketing, you will be part of the Turkish marketing leadership team and lead the Retail Marketing function within the market. This role will be responsible for leading a diverse and talented team focused on how we best connect with consumers in the Turkish retail marketplace, inclusive of the full Nike Sport Marketplace (Nike Direct + our Wholesale partners). Core duties will be as follows:

- Supporting our must win doors in the territory in partnership with the Geo Retail Marketing team

- Ensuring the full NSM marketplace is elevated from a visual merchandising & styling (VMS) perspective

- Ensuring key marketplace partner sales staff & ND door store athletes understand our distinct product innovation and are best positioned to present it to our end consumer

- Feeding key marketplace insights back into the Geo Retail Marketing & Consumer Construct teams

- Building, developing, engaging and empowering a high-performing, diverse team

Who will you work with?

In this role you will work fluidly across the full Turkish marketing team, and working with cross-functional marketing partners to bring your vision to life for our consumers in the city. You will work closely with the Nike Direct & Marketplace functions, at Turkey and EMEA level, and you will also work closely with the EMEA Retail Marketing & Partner Marketing teams to stay abreast of latest strategies and help share best practices.

You will report directly into the Director, Marketing, Turkey and dotted line into the Retail Marketing group in EHQ.

You will also work cross-functionally in the Turkish office with key partners such as the Turkey Nike Direct Retail Director and Partner Marketplace Director to bring together Brand and Business for impact in the marketplace. And of course, you will manage and coach a team of manager and specialists.

The shape of your day-to-day work will vary significantly, and therefore your style and influence will have to adapt accordingly. You therefore must be collaborative, intuitive, and maximise the effectiveness of individual as well as collective thinking. You must be open to the opinions and expertise of those you engage with in order to apply coherent strategy and thinking that leads to new opportunities.

What you bring to Nike?

A successful candidate will be expected to clearly demonstrate and articulate experience of the below essential requirements in order to be considered. Candidates that meet these criteria will then be assessed based on the competencies also outlined below.

Essential requirements:

  • Experience in effectively managing & winning with key partners, and an understanding of Consumer x Fields of Play offense in retail marketplace.
  • Leadership experience; building, developing, engaging, and empowering a high-performing, diverse teams.
  • Experienced marketeer, with a demonstrable understanding of the Turkish consumer, the city and Nike's position within it, with a track record of setting a clear vision and making strategic marketing decisions within this environment.

Leadership Defined Key Competencies:

  • Instils trust by gaining the confidence and trust of others quickly through honesty, integrity and authenticity. Models reliability and ensures that the team meets its commitments.
  • Fosters effective teamwork by building cohesive relationships that apply their diverse skills and perspectives to achieve common goals. Rewards team efforts and accomplishments.
  • Holds himself/herself and others accountable to meet commitments. Accepts responsibility for successes and failures of own and the teams work. Design feedback processes into work.
  • Values Differences and creates an environment in which differences are openly shared, embraced and incorporated into team activities.
  • Communicates clear vision and strategy that motivates others to action. Builds energy and optimism in others for the organisations vision.
  • Cultivates innovation by creating new and better ways for us to work, be successful and grow. Challenges others to develop break through solutions.
  • Thinks strategically about future possibilities and translates them into breakthrough strategies. Thinks beyond the day to day, taking a long term view of the business based on an understanding of our consumer.


  • Closing Date for Applications: 30-9-2024
  • No relocation is offered for this opportunity

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Benefits

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.

Client-provided location(s): İstanbul, Türkiye
Job ID: nike-21272_R-37563
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Adoption Assistance Program
    • Family Support Resources
    • Fertility Benefits
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
    • Volunteer Time Off
    • Summer Fridays
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Company Equity
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Veteran founded/led