As part of the Retail Brand Team in EMEA, you will be an integral part of a cross functional team that creates the future of sport in our entire stores fleet through seasonal storytelling. We're looking for a motivated & experienced marketeer who will lead & drive integrated retail campaigns that are planned against our seasonal brand architecture.
WHO WE ARE LOOKING FOR
This role is for an experienced and talented brand marketeer who is keen to accelerate their career and learn in one of the most progressive areas of Nike marketing. We are looking for someone we can share our love for sport, youth culture and consumer insights with.
You have a strong consumer-first mentality and are eager to push new ways of thinking when creating consumer journeys, showing up as the holistic Retail expert. Your passion is to bring sport into our Nike retail environment and push thinking into new innovative spaces.
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We are looking for a strong leader that is able to create CFoP strategies and drive them into benchmark execution. You have the ability to inspire and motivate a cross functional team to raise the floor and break the ceiling. At the same time you are able to manage multiple stakeholders across the organization and represent the work of your project team.
We need you to be curious, open to interrogate your own as well as others plans in a constructive way, always with an eye on the KPIs we are accountable for delivering (for the brand and the business). You should have a magic touch when it comes to the art, but also a mind that ensures the science is applied in real life and real ways.
We invite you to bring your authentic self and help us create a diverse and inclusive culture at Nike. You know how to foster effective teamwork and are able to positively & constructively engage at all times. Your curiosity and drive will help establish strong partnerships in your direct team, as well as with leaders from other functions beyond the marketing function.
WHAT YOU WILL WORK ON
As the EMEA Womens Retail Brand Lead Professional you will be responsible for elevating our stores experience through seasonal campaigns and experiences.
You will be part of a larger Retail Brand team and collectively focus on delivering a premium, consumer & CFoP led experiences in our stores.
Further details of what you will be responsible for are:
Application closing date
- You will lead, drive & execute benchmark campaigns for the full fleet of Nike stores. Applying a tiered approach.
- You will establish and own CFoP strategies including KPI's which define what success will look like.
- You will lead a x-functional project team. You inspire them towards brilliant team work and push everyone to perform at their best. You act as a guide and mentor for multiple Senior Professionals and Specialists.
- You will act as the owner of the Seasonal Code process. Both driving and supporting gates, partnering with a x-functional team including the likes of Merchandising, DSM, Planning and Store Operations.
- You will partner with our VM & EKIN & Retail Experiences teams to drive an aligned seasonal campaign approach, as well as planning for key secondary product stories if/when relevant.
- You will elevate the in-store execution through consumer experiences, in partnership with the City Retail Brand teams when applicable.
- You will partner with the Brand Management and Brand Creative teams in order to execute against our ambitions for seasonal key campaigns and continue to raise our retail brand standards.
- You own and manage predefined budgets for seasonal campaigns.
- You will partner with our main creative and production partners to bring our campaigns to life.
WHO YOU WILL WORK WITH
As the EMEA Womens Retail Brand Lead Professional, you will report directly into the EMEA Womens Retail Brand Director.
You will be part of a team that works closely with our cross-functional partners including but not limited to Visual Merchandising, EKINs, Brand Management, Brand Planning, Digital Marketing, Brand Creative, Merchandising, DSM and external agencies.
Lastly, you will work with both your global counterparts as well as city marketplace leads.
WHAT YOU BRING
- A passion and love for sport, athletes & innovation.
- Experience working in a corporate environment within Brand Management, Retail Marketing, and/or Digital Marketing. City experience is a plus.
- Ideally a strong focus on x-functional marketing and experience with industry defining integrated plans.
- Proven record of strategic thinking and application of strategies in executional work.
- Accountability with strong time management and project management skills.
- Strong collaborative skills, rallying teams against our goals by building energy & optimism.
- Curiosity towards target consumer and able to drive innovative solutions that remove friction.
- Ability to manage ambiguity by operating effectively, even when things are not certain, or the way forward is not clear.
- An agile mentality to work across multiple teams & priorities with a proven ability to redirect energy & focus based on the brand and business priorities.
- A strong sense of business knowledge with the ability to interpret marketplace, consumer, business KPIs, realities and trends to recommend best practices and apply learnings.
- Experience as a (virtual) team leader - as a Lead Professional, you will guide and mentor multiple members of the team.
Application closing date: 13th April 2025
International applications welcome, relocation is supported for this opportunity.