WHO YOU'LL WORK WITH
The Retail Brand team in North America sits at the heart of Brand Marketing across all functions. Often partnering with Global & City teams, Brand teams, Creative partners, Visual Merchandising, Stores Marketing and key business leaders to execute flawless storytelling at retail for Athletes.
In this role, you will be responsible for key seasonal and 365 product stories for North America focused on Soccer. You will work with our x-functional marketing partners to set, adopt and enrich seasonal Retail Brand strategies that define the vision for retail storytelling, product presentation, signage, fixtures and consumer experiences in North America.
As the NA Retail Brand Soccer Manager, you will report directly into the NA Men's Retail Brand Director.
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WHO WE ARE LOOKING FOR
We're looking for an experienced Retail Brand marketing lead for the North America Marketplace. This leader will own and drive Retail Brand storytelling across Nike Owned Stores, Wholesale Accounts and Soccer Specialty doors. This leader will help us develop and drive retail brand marketing strategies for our key products across the sport of Soccer.
We desire a creative, people-first teammate who will obsess consumer insights, understand shopping behaviors (O2O) and journeys in store. One who will build unbelievable product and innovation stories and experiences to drive demand and impact across the marketplace.
This individual will immerse themselves in the business and constantly be looking for opportunities to evolve and improve the way we tell our product stories in store, all to connect with consumers, deliver experiences and drive sales.
The ideal candidate has a strong passion for the "beautiful game" and loves working in a fast-paced, ever-evolving, positive and collaborative team environment.
The ideal candidate has:
- 5+ years of retail brand experience (building and implementing strategies)
- Small-Large Fleet, vertical retail experience
- A strong understanding of the Soccer consumer in North America, shopping behaviors, retail journeys and retail trends
- A passion for product and storytelling
- A dedication to details and creative mindset
- A track record of implementing a test and learn offense
- A passion for business and data, and how those inform plans
- Exceptional written, verbal, visual communication and presentation skills
- Pro-active problem solver, with an ability to assess an issue and develop action steps for resolution
- Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal
- Shown ability of adapting to change in business needs or direction.
- A passion for the Athlete, Sport* and Culture.
- Ability to travel 20%
WHAT YOU'LL WORK ON
As the Retail Brand Marketing Lead, you will build the holistic seasonal store brand plan across concepts and ensure that the product stories are properly represented. They will work on key seasonal stories crafted for our core soccer consumer to bring to life innovative and inviting experiences that push the boundaries of traditional retail.
They will be responsible for orchestrating cross-functional partners to develop and implement comprehensive go-to-market retail marketing strategies to influence our consumers at all points in store.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.