The North America Partner Marketing Team works with our wholesale partners to build and strengthen our Nike brand presence and community relationships. Our goal is to know & serve our athlete, and partner needs to land our innovations and key brand & commercial moments to unlock our collective potential.
Who we are looking for
We're looking for an experienced Brand Director to lead our Partner Marketing Sport Performance offense in North America, focused on our Running Specialty, Soccer Specialty & Select Sport Goods Partners. To be considered for this role, you must be a consumer sport obsessed marketer, innovative thinker, a strategic business leader with results orientation, and a team-first collaborator.
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As part of our North America Partner Marketing Management team, you will use your deep and authentic understanding of the NA sport landscape across grassroots, college, professional leagues and key moments to deliver best in class marketing and consumer brand experiences. This role will drive marketing excellence within the Sport Performance Marketplace in North America. Reporting directly to the NA Senior Director of Partner Marketing, you will be responsible for creating strategic plans that grow the brand and business while creating deeper, lasting relationships with our athletes.
Qualified candidates should have experience leading brand vision and planning, orchestrating full funnel marketing, partnering with athletes, leagues, and retailers, defining and activating evergreen and seasonal plans and managing diverse high performing teams. Your brand leadership should come from a comprehensive grasp of the Sport Marketplace, a passion for coming up with new and creative ideas that solve the needs of athletes, and the ability to spearhead multiple projects across a matrixed organization.
What you will work on
You will partner with our brand marketing and business partners and key strategic retailers Nike wants to co-create the future of our business and sport community relationships. You will author annual and seasonal sport performance partner marketing plans aligning brand and business priorities while we lead the industry.
You will work across global, geo, and cities to drive a robust concept map and key moments building new consumer experiences that accelerate sport connections and business growth opportunities.
As the North America Partner Marketing Sport Performance Director, you will:
- Obsess the Sport Marketplace, Consumer and Partner Marketing needs
- Drive and deliver the annual North America Partner Marketing strategy for running, soccer, and performance authenticators
- Oversee brand campaigns and product integration into seasonal programming (including but not limited to in-store marketing, digital marketing, and grassroot event activations across our key retailers)
- Collaborate with Partners (brand & business) from idea to execution, engaging with our key cross-functional and cross-sport partners
- Partner with Brand and Sports Marketing to elevate athlete storytelling and athlete integration into NA partner programming and activations
- Support an end-to-end process to gain insight from consumers including sport trends and opportunities
- Support development of annual and seasonal programming plans
- Manage asset development and distribution across multiple channels
- Identify integrated opportunities and alignments between Brand Marketing and Business teams to build the strongest end-in-mind experience for the consumer across performance and culture
- Track and manage seasonal product sell-in to marketing campaign targets, results, learnings and recaps.
Who you will work with
As the North America Partner Marketing Sport Performance Director, you will report directly into the North America Senior Brand Director of Partner Marketing.
In partnership with the Senior Director, you will lead a team to orchestrate the marketing offense that drives brand storytelling, fuel consumer demand, and build authentic connections with running specialty, soccer specialty, and select sporting goods retailers and communities.
You will collaborate with teammates across Nike to build more effective and efficient ways to encourage and connect with Running, Soccer, & multi-sport athletes across the geography. Key internal and external partners include:
- NA Running and Soccer Brand Marketing
- NA Performance Authenticators (Sales & Merchandising)
- NA Brand Planning & Operations
- NA Retail Marketing & EKINS
- NA Digital Marketing
- NA Media
- NA Sports Marketing
- NA Communications (PR)
- NA Energy Marketing
- NA Brand Creative
- Global, Geo and City Marketing Teams
- Agency & Production partners
What you bring
- Bachelor's degree or higher in Marketing, or related field; or equivalent combination of education, experience and training
- Bachelor Degree or higher in Marketing or related field; or equivalent combination of education, experience and training
- 10+ years of experience in brand marketing or related experience with a deep understanding of the Running & Soccer ecosystem
- Demonstrated genuine passion and deep understanding of running/soccer/sport culture, fashion, trends and growing the sport across underserved communities
- Extensive knowledge of the Nike Running & Soccer product and athlete portfolio
- Experience leading and managing diverse high-performing teams, with a team-first mentality, optimism, and ability to influence decision makers
- Retail first approach with strong initiative and curiosity to cultivate innovation and brand storytelling
- External facing experience with retail partners is critical
- Strong passion for Sport Communities and grassroots programming
- Exceptional verbal and written communication skills
- Ability to balance creativity with organization and discipline in fast moving, ambiguous environment
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.