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Director, Member activation, GC

AT NIKE, Inc.
NIKE, Inc.

Director, Member activation, GC

Shanghai, China

Nike's Membership Team aims to drive business growth and love to sports and brand by building everyday relationship with every consumer and member, The team is at the forefront of next phase of growth.

Who we are looking for:

  • Who is a motivated strategic problem solver with a proven track record of working within a sophisticated and sometimes ambiguous environment to create bold visions and successful strategic frameworks informed by data insight
  • Who has expertise in loyalty territory and consumer engagement.
  • Who is adaptive to ambiguity, passionate about consumer engagement, and proactive to drive conversations and collaboration

What you will lead:

  • Land GC Nike Membership priorities from both short-term and long-term views to to drive business wins and member LTV.
  • Lead 365 Loyalty program GTM.
  • Lead Seasonal member experience and campaign planning within Nike organization to accelerate x-functional partnership.
  • Identify innovation or new capability needed to elevate member experience.
  • Drive learning & Insight to make decision and take action on optimization.

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Who you're going to work with:

  • GC Membership team and global membership teams
  • Nike teams including Stores, Digital Platforms, Marketing, member science, Technology, legal, supply chain, Finance..etc.
  • External vendors

What you bring:

  • 8 or more years of working experiences in membership and loyalty territory; corporate experience a plus
  • Strong team Leadership experience
  • Well versed in leading and orchestrating multiple complex projects with multiple internal and external parties
  • Strong collaboration mindset in matrix organization
  • A down-to-earth and solution-oriented character. Able to be hands-on whenever necessary.
  • Excellent communication skills, both in English and Chinese
  • Exposure to loyalty / Digital Marketing/Consumer Engagement is an advantage

Client-provided location(s): Shanghai, China
Job ID: nike-21272_R-47497
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Adoption Assistance Program
    • Family Support Resources
    • Fertility Benefits
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
    • Volunteer Time Off
    • Summer Fridays
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Company Equity
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Veteran founded/led