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Brand Marketing Engagement Specialist II, Global - Converse

AT NIKE, Inc.
NIKE, Inc.

Brand Marketing Engagement Specialist II, Global - Converse

Boston, MA

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

If You Get People, You're Our People

Sure, there's a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You're the one that shows them we're the same. You're the connector.

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WHO YOU WILL WORK WITH

Brand Marketing at Converse embodies the brand's unique culture of creativity and self-expression, you will be part of a diverse and passionate team who blend style with innovation, producing campaigns that celebrate individuality while staying deeply rooted in youth culture and timeless authenticity.

You will report to the Global Brand Engagement Manager, working in the Global Marketing team and supporting collaboration cross functionally with internal Brand Creative teams and the wider business.

WHO WE ARE LOOKING FOR

As a member of the Global Marketing team, you will bring brand marketing experience with a passion for sport. You are creative, strategic, and deeply connected to youth culture. Key traits include collaboration, adaptability, and innovative thinking. Essential skills are storytelling, digital and retail marketing, an understanding of relevant social media platforms, and consumer insight-driven decision-making.

WHAT YOU WILL WORK ON

In this role, you will support the development of key seasonal deliverables, including the seasonal sell-in toolkits and seasonal briefs. You will also support the development of marketing plans against key global Sports and Entertainment launches, on an as needed basis.

Key responsibilities:

  • Sell-In Toolkit: Coordinate marketing deliverables for the seasonal sell-in toolkit, including brand foundation, seasonal strategy, product details, functional plans, and creative direction
  • Global Marketing Brief: Support development of the Global marketing brief including seasonal strategy, consumer insights, seasonal approach, creative direction, and critical marketing levers
  • Geo Marketing Plans: Support coordination across Geo marketing teams to ensure strategic alignment of the Global marketing brief as Geos develop localized plans
  • Sports & Entertainment Plans: Support marketing plans against S&E on an as needed basis, in partnership with S&E team
  • Hind sighting: Support work, in partnership with Geos and functions, to understand results and learnings against key initiatives
  • Team: Support the Global Marketing team, learn cross-functional best practice working processes, support Global and Geo meetings, driving efficient and effective ways of communication

FY25 key areas of focus:

  • Sell-In Toolkit: Support the marketing elements of the sell-in toolkit, in partnership with cross-functional partners and Geos
  • Seasonal Brief: Support the development of the Global brief to Geos for Fall and Holiday
  • Geo Partnership: Support coordination across Geos to ensure adherence to the Global brief and sharing across markets
  • Sports & Entertainment: Serve as a supporting key member of the cross-functional basketball core team

Converse is more than a company; it's a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we're different.

Benefits

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.

Client-provided location(s): Boston, MA, USA
Job ID: nike-21272_R-39464
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Adoption Assistance Program
    • Family Support Resources
    • Fertility Benefits
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
    • Volunteer Time Off
    • Summer Fridays
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Company Equity
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Veteran founded/led