Job Summary

Manages, develops and implements channel partner programs and contracts to meet organizational objectives, increase market share and profitability of products and services.

Job Requirements

• Designing policies and objectives for channel partner contracts and programs. Providing input for forecasting and formulating program development budgets.
• Acting as a liaison to ensure that channel programs, organizational marketing, field marketing and sales activities coincide.
• Assisting in analyzing channel programs and making suggestions to increase effectiveness. Assisting with conducting market research to identify opportunities for increased channel partnerships and sales.
• Working with inside or outside agencies to develop channel programs and program materials to increase 'sell-through' and return on investment.