Marketing Graphic Designer II

Overview

To produce marketing content in a digital media environment in support of corporate communication strategies and enhance online offerings. May be assigned to small projects or to phase(s) of larger project(s); assists with system-wide complex projects. Responsible for solving technical problems. Functions as liaison with clients in developing, integrating and implementing projects. Troubleshoots moderately complex day-to-day- problems and recommends solutions. Trouble shoots technical issues and recommends appropriate actions. Assists with training level I designers. Assist in leading complex/difficult tasks with moderate latitude and considerable impact.

Responsibilities

• Design, develop, and implement marketing content on electronic media, including Web Pages, using various Web programming languages, graphic software applications, techniques and tools; publish content
• Collaborate with clients to develop materials that meet their needs/preferences in compliance with advertising regulations, copyright/trademark laws and policies, and Navy Federal's corporate culture
• Design and develop user interface features, site animation, and special effects elements
• Serve as resource to staff and clients in developing user-friendly formats and producing documents in HTML and other applications
• Create Web graphics, logos and illustrations to support marketing efforts
• Design day-to-day communications and corporate-wide corporate promotional materials
• Implement Web-based /interactive media strategies
• Maintain knowledge of graphic design trends and best practices through professional associations, conferences, and seminars
• Administer and update corporate digital media systems
• Monitor Web Pages and other electronic media, to identify and correct technical and grammatical problems
• Monitor ongoing digital media communication projects to assure timeliness of delivery; provides project status updates to clients and supervisor
• Track and measure member usage of the corporate Website to identify trends and recommend ways to enhance the site's effectiveness; prepare reports
• Recommend changes to Website to improve system functionality and enhance its effectiveness; update content of electronic media
• Evaluate information on the use of Web/Internet applications/technologies and marketing trends; determine feasibility of applications/technologies and make recommendations
• Participate in strategic/conceptual development meetings with clients and supervisor to determine project requirements and objectives
• Assist with analysis and development of new and innovative ways to improve member service using Website and other forms of electronic media to enhance marketing communications
• Maintain log of assignments and provide statistical data to supervisor
• Perform other duties as assigned

• Experience designing and maintaining a corporate, Website
• Working knowledge of marketing communication principles in designing Web Pages
• Working knowledge of PC and Internet/Web-based technologies such as HTML, XHTML, CSS, JavaScript, JQuery and PHP.HTML, Lotus Notes, Web content management software, editing and authoring tools and development languages
• Ability to create interactive media that adheres to overall user-experience goals
• Ability to act independently while exercising initiative and judgment and to manage multiple priorities and meet deadlines
• Ability to train, guide, and mentor others
• Ability to compile, organize and present information clearly and concisely
• Ability to think conceptually and visualize strategic decisions
• Ability to give and receive constructive feedback, and push designs to next level
• Experience in working and participating in cross-functional, multi-dimensional teams and projects
• Effective skill in PC and Internet/Web-based technologies such as HTML, XHTML, CSS, JavaScript, JQuery and PHP, Lotus Notes, Web Content management software, editing and authoring tools and development languages
• Effective skill in creating interaction designs that have strong application to our members through visual design and interaction behavior using HTML, scripting languages and related software applications
• Effective skill exercising initiative and using good judgment to make sound decisions
• Effective skill exercising professionalism, composure under pressure, and flexibility
• Effective verbal and written communication skills
• Effective research, analytical and problem solving skills
• Bachelor's degree in graphic design, computer science/information systems, visual communications, interactive media involving design or development of computer programs/applications or the equivalent combination of education, training and experience

• Working knowledge of Navy Federal products, services, programs, policies and procedures