Lead Copy Editor & Writer

Overview

To create and edit communication copy across multiple channels, including digital, print and social, ensuring consistent brand voice and appropriate tone, as well as adherence to approved processes and Navy Federal style guidelines.

Responsibilities

• Edit copy to ensure accuracy, proper grammar, consistent brand voice, appropriate tone, adherence to style guidelines and channel best practices are employed
• Provide guidance and feedback to team to assist in understanding and implementation of best practices and grammar rules
• Provide consultative editorial development services to clients to ensure accuracy, consistent brand voice, appropriate tone, adherence to style guidelines and channel best practices are employed
• May commission and coordinate content production by outside vendors and freelancers; edit drafts to fit business unit needs, improve readability and adherence to Navy Federal best practices
• Maintain a uniform editorial style to support the Navy Federal brand and guiding principles
• Serve as business unit consultant and liaison for internal communication projects
• Develop cohesive communication strategies for company-wide initiatives; produce effective and timely deliverables
• May manage vendor relationships, including budget analysis and planning
• Create conceptual approaches and copy solutions to increase engagement, brand recognition and meeting goals
• Provide creative solutions for campaigns, product/project launches and other initiatives
• Keep current and inform team of organizational terms, industry standards, regulator, and copyright considerations, and remain up to date on communication trends and best practices to enhance creativity and effectiveness of communications
• May be a resource for creation of campaign brief insights, key messages, value propositions, and communications strategy.
• May ensure communications content allows for latest SEM (Search Engine Marketing and SEO (Search Engine Optimization) capabilities.
• Ensure communication content is tailored and aligned by audience and in accordance with Navy Federal strategic initiatives
• Champion the Navy Federal brand; create, contribute, implement, update, mentor, and train others on brand style guides, messaging documents, and preparedness communications
• Perform other duties as assigned

• Bachelor's degree in English, Marketing, Communications, Journalism, or the equivalent of training, education, and experience
• Experience editing and writing communications with significant impact
• Advanced knowledge of marketing, advertising, direct response, and corporate communications principles
• Experience managing and leading multiple projects, resolving conflicting request, meeting changing requirements/priorities while meeting organizational goals
• Experience creating conceptual approaches and copy solutions for Navy Federal communications
• Strong oral presentations skills and ability to articulate high-level concepts into understandable language
• Experience editing using AP Style
• Experience writing for a variety of channels and ability to change tone while maintaining brand voice
• Advanced organizational, time management and problem-solving skills
• Ability to work independently and as a member of a team to achieve project goals
• Advanced relationship management skills to gain confidence and cooperation of team members, clients, and outside vendors
• Experience with word processing and editorial applications software

• Advanced knowledge of all communication production processes
• Advanced knowledge of financial services industry and products
• Experience working in a demanding creative environment similar to an advertising agency
• Advanced knowledge of Navy Federal's functions, philosophy, operations, and organizational objectives