Growth Marketing Manager

About Nanit:

Welcome to Nanit, the high-growth baby tech company that is changing the way parents view their babies' wellness through the world’s most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby’s sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About the role:

An experienced Growth Marketing Manager leading a range of performance media channels for Nanit. This role will help drive the strategic framework to grow customer acquisition efforts. We’re looking for a strategic thinker with expertise in performance marketing channels. You have a data-driven mindset and a proven-track record delivering measurable results. You will work closely with cross-functional teams to ensure our acquisition efforts align with greater business goals. As part of a small, dynamic team, you'll have the opportunity to test innovative ideas and drive incremental impact for Nanit.

What you'll be doing:

• Develop and implement acquisition strategies across paid media platforms including Meta, TikTok, Reddit, Direct Mail, and Affiliates, measuring effectiveness through incrementality testing and experimentation.
• Partner closely with external media agencies and partners to continuously monitor and analyze campaign performance, regularly making data-driven decisions to optimize for KPIs
• Oversee and manage a channel budgets, ensuring efficient allocation of resources across channels to maximize ROI
• Lead creative content strategy and testing roadmap, working closely with creative & social teams to ensure alignment on brand positioning, messaging and user journey optimization 
• Prepare and present detailed reports on campaign performance, insights, and recommendations to senior leadership, highlighting successes and areas for improvement
• Research and identify new opportunities to drive Nanit’s acquisition efforts efficiently and sustainably.

Who You Are:

• 4+ years experience in performance marketing, specifically building multi-channel strategies in Meta or TIkTok.
• Familiarity with attribution modeling and incrementality measurement approaches a plus
• Prior experience managing budgets that directly impact P/L
• A strong sense for brand and details; an eye for creativity that gets results
• Ability to analyze and structure data, turn data into insights, and insights into action
• High level of business acumen with an analytical approach
• Excellent communication skills
• Able to manage multiple deadlines and thrives under pressure
• A self-starter that’s excited to join and contribute to a mission driven company 
• Thrives on challenges and is not deterred by complex situations in a fast-paced environment.
• Bachelor's degree in Marketing, Economics, or equivalent experience

This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week

Salary Range: $120,000 to $130,000 base salary + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We will consider highly qualified remote candidates.

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.