Digital Analytics Implementation Specialist

Key Responsibilities:

• Work with Digital Client Experience Platform (DCEP) teams and analytics partners to define measurement strategy based on product analytics requirements.
• Act as a clickstream data collection SME for analytics teams, consulting on data collection requirements, defining KPIs and create functional tagging specification documents
• Execute on the Adobe Analytics implementation backlog, partner with engineering teams to prioritize work, perform UAT and provide signoffs for production deployments.
• Understand business needs and convert them to data collection technical requirements.
• Work with analytics/product partners to evangelize for Adobe Analytics (Adobe CJA) adoption.

Qualifications:

• Minimum of 3-4 years of experience in a digital data capture role, preferably in the clickstream data collection space.
• Must have experience in implementing web analytics platforms like Adobe Analytics (Adobe CJA preferred), Google Analytics, Heap etc.
• Must have experience in translating analytics requirements into clickstream data collection solutions (i.e., define deliverables for tech partners)
• Ability to work independently with a strong sense of accountability/ownership.
• Excellent communication skills, including the ability to present complex information to senior stakeholders in a clear and concise manner.
• Ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization. Experience working with a global team.

You might also have:

• Familiarity with the workings of Adobe Experience Platform (AEP), Tag Management Systems (like Adobe Launch) is a plus.
• Proficiency in Jira and Agile Methodologies, with experience supporting collaborative project workflows

Department Pofile:
The Analytics & Data (A&D) organization is a key growth area within Morgan Stanley's Wealth Management Division, playing a critical role in the execution of the wider Wealth Management strategy. The use of analytics and data will be a key driver in accelerating growth across all client segments, enabling data-driven decision making and delivering the best client experience.

Team Profile:
The User Experience Data Collection Team is part of the Wealth Management Analytics & Data Organization at Morgan Stanley. The team drives strategy and execution of platforms that collect quantitative and qualitative data about user experience across Wealth Management and Firmwide digital properties and activities. The team's responsibility is to support Wealth Managements strategic objectives through the use and exploitation of its data and analytical assets.

Reference: #BPDBA #LI-EK1

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 85 years. At our foundation are five core values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - that guide our more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you'll find trusted colleagues, committed mentors and a culture that values diverse perspectives, individual intellect and cross-collaboration. We Firm is differentiated by the caliber of our diverse team. While our company culture and commitment to inclusion define our legacy and shape our future, helping to strengthen our business and bring value to clients around the world. Learn more about how we put this commitment to action: morganstanley.com/diversity. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry.

We're committed to bringing passion and customer focus to the business.

Certified Persons Regulatory Requirements:
If this role is deemed a Certified role and may require the role holder to hold mandatory regulatory qualifications or the minimum qualifications to meet internal company benchmarks.

Flexible work statement
Interested in flexible working opportunities? Morgan Stanley empowers employees to have greater freedom of choice through flexible working arrangements. Speak to our recruitment team to find out more.

Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximize their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives, and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing, and advancing individuals based on their skills and talents.