Adobe Analytics Lead, Digital Marketing Technology - Vice President - Software Engineering

Enterprise_Technology

Enterprise Technology & Services (ETS) delivers shared technology services for Morgan Stanley supporting all business applications and end users. ETS provides capabilities for all stages of Morgan Stanley's software development lifecycle, enabling productive coding, functional and integration testing, application releases, and ongoing monitoring and support for over 3,000 production applications. ETS also delivers all workplace technologies (desktop, mobile, voice, video, productivity, intranet/internet) in integrated configurations that boost the personal productivity of employees. Application and end user functions are delivered on a scalable, secure, and reliable infrastructure composed of seamlessly integrated datacenter, network, compute, cloud, storage, and database functions.

Human Resources, Digital Marketing & Corporate Communication Technology Supports clients in attracting, developing and engaging employees through Technology innovation. Implements Technology to help reinforce the Firm's brand through driving new business and fostering business collaboration. Leverages Technology to help connect employees to the Firm and our culture, as well as to highlight the Firm's people and accomplishments.

Software Engineering

This is Vice President position that develops and maintains software solutions that support business needs. Morgan Stanley is an industry leader in financial services, known for mobilizing capital to help governments, corporations, institutions, and individuals around the world achieve their financial goals.

Since 1935, Morgan Stanley is known as a global leader in financial services, always evolving and innovating to better serve our clients and our communities in more than 40 countries around the world.

What you'll do in the role:

Key responsibilities for this role include -

This is a VP-level position for a highly analytical, self-motivated individual who will be responsible for the analytics needs across Morgan Stanley's Firmwide Marketing and Corporate Communications organization. The individual will work closely with the AEM Development team, Infrastructure teams, and Morgan Stanley's Digital Marketing group to:

• Research, identify and recommend strategic solutions based upon business problem statements and gaps
• Perform technical analysis & design for analytics-related initiatives
• Implement technical requirements documents including Solution Design Reference (SDR)
• Provide technical guidance and oversight of analytics team members
• Design and implement solutions for personalization, migration to Adobe Experience Platform, and Customer Journey Analytics
• Design and implement a solution for the deprecation of 3rd party cookies
• Manage tag containers, variables and implement content tagging
• Implement tags via Adobe Launch based upon Solutions Design Reference (SDR)
• Coordinate with website developers for Analytics integration
• Perform end-to-end QA testing for Analytics and Target integrations.
• Manage ad pixels, third-party tags for digital campaigns
• Perform multiple client Web analytics tool implementation projects at once
• Ensure analytics are consistently implemented across digital properties
• Create dashboards in workspace for business to track website performance
• Diagnose and troubleshoot analytics implementation and platform configuration issues
• Maintain best practices

What you'll bring to the role:

Required Skills:

• At least 10+ years' relevant experience would generally be expected to find the skills required for this role with Bachelor's/Master's Degree in Computer Science, Information Systems or related field
• 7+ years hands on experience implementing Adobe Analytics integration using Adobe Launch
• 10+ years of experience in technical analysis, design and development
• Experience with Adobe Target personalization
• Subject matter expert in Adobe's Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting
• Experience with developing custom reports via Adobe Analytics
• Strong hands-on with advanced JavaScript and jQuery
• Experience debugging with browser developer tools, Adobe Analytics debugger and ObservePoint
• Well versed with Adobe Analytics features (variable configurations, segments, SAINT classifications etc.)
• Document Solution Design Reference (SDR)
• Fluent in digital marketing terminology
• Strong understanding of SDLC

What you can expect from Morgan Stanley

We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 85 years. At our foundation are five core values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - that guide our more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you'll find trusted colleagues, committed mentors and a culture that values diverse perspectives, individual intellect and cross-collaboration. Our Firm is differentiated by the caliber of our diverse team, while our company culture and commitment to inclusion define our legacy and shape our future, helping to strengthen our business and bring value to clients around the world. Learn more about how we put this commitment to action: morganstanley.com/diversity. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry.

Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximise their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.