Meta is looking for an experienced Communications Manager to lead communications for Threads, a text-first app built by Instagram. In this role you will lead the development and execution of a strategic communications program that builds awareness, shows relevance, and tells the creator story for Threads.
Threads Product Communications Manager Responsibilities:
- Provide strategic guidance to the Product team in feature development and devise a launch strategy that is in service of a larger brand narrative.
- Partner with Marketing to develop a strong product positioning based on research, competitive analysis, and deep audience understanding and weave it into a compelling brand narrative.
- Build and execute against a strong communications program that encompasses earned media and content-first tactics for consumers and creators.
- Collaborate with the larger communications teams to run successful communications campaigns and ongoing storytelling.
- Develop a wide range of communications materials including blog posts, social media posts, communications plans, statements, briefing materials for executives and more.
- Act as the issues expert for Threads, connecting the dots between product, policy, cross-functional communications teams and more.
- Build and maintain strong relationships with external stakeholders, including the media, partners and customers.
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- 12+ years of experience in communications for a consumer technology company or agency.
- Bachelor's degree in Communications, Journalism, English, Public Relations or similar field.
- Experience distilling product concepts into plain language for non-expert audiences.
- Experience creating messaging materials, and partnering collaboratively with cross-functional partners including Engineering, Product, Legal, Marketing, Public Policy, Partnerships, and Data Science.
- Experience in reactive messaging or handling crisis communications.
- Experience working on media campaigns with global teams.
- Experience managing diverse cross-functional stakeholder relations in fast-paced environments.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$174,000/year to $242,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.