The Strategic Partner Manager will be responsible for driving the publisher adoption of the Audience Network solution for gaming and non-gaming mobile app developers within the Greater China (GCR) and Vietnam regions.
Strategic Partner Manager, Greater China and Vietnam Responsibilities:
- Own the entire new business sales cycle including identifying and approaching top and mid-tier publishers in region, educating them on the overall Meta Publisher Solution value proposition of Audience Network, negotiating terms, closing contracts and helping onboard the customer onto Audience Network solution.
- Work closely with the cross functional teams in APAC including Solutions Architect team, Gaming Platform Partnership team, Advertiser sales team, local Meta teams in GCR, Vietnam and various other cross-functional teams in HQ.
- Partner with other members of the Audience Network and the leadership team to drive the long-term business plan for the publishers.
- Lead and support revenue strategic account planning for the assigned publishers, develop and execute on customer success plans and create the necessary conditions for product adoption and growth.
- Provide local thought leadership in the region and represents Meta at various industry conferences, publisher events and developer forums.
- Represent and convey the Meta Audience Network's value proposition to audiences ranging from CXOs to technical stakeholders, driving adoption, engagement and growth.
- Engage regularly with customers via strategic and operational reviews to evaluate needs and strategic direction.
- Act in a consultative capacity to influence and educate Publisher sales and marketing teams on go-to-market strategies to achieve and exceed their business growth goals.
- Aggregate publishers' feedback from the field back to Meta's Product team to influence product roadmap development.
- Maintain understanding of Meta's Audience Network products and service offerings, adapt quickly to product changes and communicate approved content to stakeholders and publishers.
- Willingness to travel.
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- 5+ years of overall business experience across sales, business development, product marketing in the mobile ecosystem.
- Experience with Ad tech technology companies (such as DSPs, SSPs, Ad Networks, In-app measurement platforms) and understanding of ad serving technology, exchanges, DSPs, Video CMSs.
- Understanding of the GCR & Vietnam mobile app developer ecosystem and competitive monetization solutions, gaming experience.
- Fluency in English, Mandarin and Vietnamese as the role requires engaging with partners in GCR and Vietnam whose usual business language is Mandarin, Vietnamese and English.
- Sound understanding of the mobile and online advertising markets, open to learning new tech, new products, innovations.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.