WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas - making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.As a product marketing manager, you will be responsible for owning the consumer-facing elements of highly sensitive privacy and regulatory compliance launches - identifying insights, influencing the product roadmap, advocating for transparency and user controls, developing messaging and positioning, and setting up metrics. You will need to align leadership from different organizations and work closely with our Product, Engineering, Policy, Privacy, Legal, Communications, and Partnerships teams to ensure go-to-market (GTM) efforts are aligned from inception to launch and beyond.Our ideal candidate is an accomplished product marketer, who has worked on technologies and regulatory topics requiring an eye for nuance, is data and results driven, possesses sharp strategic instincts, and has a healthy obsession with quality. If you are a strategic marketer who is analytical, excel at leading complex projects in fast-paced environments, and are passionate about user privacy, security, and innovation, then we'd like to connect with you.
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Product Marketing Manager, WhatsApp Privacy and Compliance Responsibilities:
- Develop and execute go-to-market strategies for WhatsApp's privacy and compliance roadmap including goals, metrics for success, asset development and launch planning with cross functional partners while minimizing risk.
- Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with Product Management, Research, Communications and Brand.
- Establish strong partnerships with cross-functional teams across Marketing as well as Communications, Marketing Insights, Product Management and more.
- Tackle complex, highly visible and sensitive issues with a strategic, data-driven mindset.
- Demonstrate confidence, judgment, and excellent execution on fast-moving projects.
- Identify product needs and emerging trends in the privacy, security, and encryption space.
- Demonstrate a learning mindset and willingness to take the initiative and make things happen.
- 8+ years of experience in product marketing and/or marketing, product management, or business strategy
- BA/BS degree
- Experience working with Product Management, Marketing and Communications teams at all levels of management
- Solid analytical and problem solving skills
- Experience marketing new and emerging technologies
- Experience developing go-to-market strategies based on audience driven insights
- Experience driving presentations with executives and cross functional teams
- Project and program management experience
- 10+ years of experience in product marketing and/or marketing, product management, or business strategy
- Interest in WhatsApp's mission and user privacy
- Direct experience as a product marketer on a technical product that impacts policy, privacy, or security
- Experience working on complicated issues such as data sharing, regulatory compliance (e.g. GDPR, DMA), or internet safety
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$180,000/year to $252,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.