Creators are an essential part of the Meta community. They use our products to create, innovate, and express themselves -- inspiring their communities and one another. Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. It's a space for creators to show a different side of themselves. Our mission is to inspire ideas that bring people together.Our aim with Threads is to support the flywheel of content creation and help creators share their ideas, connect over their interests with an engaged audience, and be a part of timely conversations.Threads is looking for a passionate & seasoned Product Marketing Manager to support and grow our app, ensuring that our core products help creators achieve their goals. As the PMM supporting Threads, you'll be responsible for advising product teams on creator needs, shaping the multiyear product strategy, identifying gaps in our product suite, ideating net new experiences to refine our product vision, and managing our go-to-market plans for creator-facing launches.The ideal candidate will be passionate about creators and expression. They will have a strong, multi-disciplinary background in business strategy, marketing, and analytical skills. We're looking for strong problem solvers who also have experience building organizations. Excellent analytical and communication skills are a must. This is a full-time position.
Want more jobs like this?
Get jobs in Menlo Park, CA delivered to your inbox every week.
Product Marketing Manager, Threads Responsibilities:
- Partner with product management and engineering to define and shape a multi-year investment strategy and roadmap
- Envision and execute go-to-market plans for Threads, collaborating across engineering, product management, partnerships, operations, partner marketing and communications to test, announce, launch, & scale products
- Surface & synthesize qualitative & quantitative insights that shape marketing and product direction
- Shape Threads' approach to text creation through audience segmentations, market analyses, and first-person research
- Understand and evangelize for the needs of creators, actively identifying gaps and opportunities to better serve the audience
- Influence the development of products and features that help creators grow, create content and stay safe on Threads
- 8+ years of experience including business strategy, product marketing, or marketing
- Prior direct Consumer Product Marketing experience
- Experience launching and driving adoption for new products and services, owning and achieving KPIs
- Understanding of the marketing funnel and know how to optimize it at each stage
- Communication experience conveying ideas to end users and engineering teams alike
- Experience developing marketing strategies using both quantitative and qualitative insights
- MBA
- Experience working with content creators and publishers
- Experience working with or in support of diverse communities
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$158,000/year to $223,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.