We're seeking an experienced leader to help empower people and businesses to connect and create economic value. The Product Marketing Lead, Conversion Experiences will support a portfolio of products that help e-commerce businesses be successful on Meta apps. This includes foundational seller tools and products that underpin commerce and help businesses onboard and manage their Shop, find success with Meta-differentiators, and deliver seamless purchase experiences to buyers.The ideal candidate will have experience closely partnering with product and sales leaders on developing portfolio-level product strategies across technical enterprise business tools, and will be responsible for leading a team of product marketers that influence product development and lead go-to-market strategy. This leader will need to be an experienced, hands-on operational manager who is able to execute against business objectives while growing and developing individuals. Excellent strategic thinking skills, cross-functional leadership, analytical and communication skills, ability to lead and influence multiple concurrent projects, and comfort with ambiguity are a must.
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Product Marketing Lead - Conversion Experiences Responsibilities:
- Lead, manage and grow a high-performing business product marketing team across US offices
- Drive multi-year product strategies at the portfolio level and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing Communications, and other cross-functional partners to bring our products to market
- Serve as a go-to contact with executive management of partner, product, sales, communications, and marketing organizations and independently develop relationships
- Lead product and engineering teams to deeply understand and build empathy for our global customers through market research, data, customer insights and stories. Inspire our teams to bring customers to the center of every product and feature we launch
- Partner with cross-functional team leaders to develop go-to-market plans globally and quarterback launches to drive adoption of our advertising solutions
- Effectively communicate across the organization and execute on priorities with agility to evolve with business needs
- BA/BS degree
- 10+ years professional experience in technology, advertising, digital marketing industry or in management consulting working with these verticals
- Product marketing or Product Management experience in the web technology sector, with experience contributing at strategic, operational and tactical levels
- Experience presenting to large groups/executives
- Experience mentoring and leading a diverse team across offices
- Track record of influencing behavior at variety of levels in the organization, including cross-functional leaders
- Experience working collaboratively and cross-functionally with an array of internal and external teams
- 2+ years experience leading teams in a management capacity
- Masters degree (MS/MBA)
- Experience in e-commerce and/or advertising technology
- Experience selecting, attracting, motivating, retaining, and developing team members
- Experience appraising the strengths and weaknesses of team members and building a strong, diverse team that complements each other to achieve outstanding results
- Experience illustrating high-accountability in a dynamic, rapidly changing workplace
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.