Marketing Science Partner, Greater China

The Marketing Science team is charged with driving measurement, demonstrating the ROI/value of the platform, developing best practices to accelerate clients and Meta business growth, and informing product development for better performance. The Marketing Science Partner, Greater China will work with internal and external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance. We are seeking a highly quantitative measurement professional with direct response/performance market experience to drive the Meta measurement and vertical strategy in Greater China. The Marketing Science Partner, Greater China role involves developing client relationships, engaging and influencing key clients in the region. They will be responsible for working with client teams in designing tests and analysing data sets to help understand and improve the effectiveness of their advertising across digital platforms and across media from a direct response and brand perspective. We are looking for someone with hands on digital knowledge plus experience of working in a complex environment with many stakeholders including product, engineers, creative shop and marketing team. Conclusions from this work will identify how a client can act to drive business impact.

• Partner with Meta sales team to drive strategic initiatives with Meta clients through measurement and 'learning agendas' that highlight how a client can improve business outcomes by employing better measurement techniques.
• Manage a complex set of client relationships across industry and client groups, functions, brands, agencies, to drive clients measurement objectives.
• Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media.
• Communicate complex research results to general audience.
• Provide feedback to and collaborate with cross-functional teams such as Product and R&D to identify opportunities for new features, products and partnerships and drive client engagement around measurement innovation, including products alphas and beta.
• Educate clients, agencies and the industry on Meta measurement and research capabilities.
• Work on White Papers and thought leadership pieces on 'right measurement', DR and performance marketing measurement.

• Significant experience in data analysis in an online environment.
• Bachelor's degree or equivalent required, an advanced degree in statistics, economics, behavioral or social science or a related quantitative degree.
• Direct experience of scoping and executing analytical projects from start to finish.
• Direct experience of analyzing and manipulating data sets to understand patterns and provide client insights.
• Proven communication skills and record to work cross-functionally and influence clients.
• Previous experience working with large data sets, statistical software such as R, MATLAB, SPSS, SAS, STATA and hive and /or SQL
• Understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used (e.g. attribution)
• Client-facing experience, including experience driving change through adoption of new products or research methods.
• Demonstrated experience and skills to communicate technical content to general audience.
• Solid understanding of the media landscape and experience in applying quantitative techniques to understand consumer behaviour and advertising effectiveness through new way of analytics, methodologies and products across a number of verticals.
• Fluent in English and Mandarin

• eCommerce vertical experience is preferred.
• Machine learning application experience is preferred
• Passionate about Meta and online advertising
• Intellectually curious, a fast learner and experienced in moving fast while keeping focused on high impact projects