This position will work with internal and external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance. To accomplish this, the person in this role will drive industry adoption of Facebook preferred measurement methods and products and design and execute empirical research for individual clients and at the industry-level.Driving good measurement with clients will require designing tests and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media.Facebook is seeking exceptional candidates to join this team: we're looking for people with strong analytical and critical thinking skills, familiarity with large data sets and data tools and marketing industry knowledge. To successfully influence how clients conduct and use measurement, the candidate will need to be able to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team.

• Work with clients to support them in measuring true business value and growing their businesses through Meta's ad platforms.
• Building and operationalizing measurement strategies that highlights how the client can improve business outcomes by employing highly customized measurement techniques.
• Drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches.
• Develop and execute scaled programs that address advertisers measurement needs at scale.
• Design tests to showcase the power of good measurement using client data and Meta or third-party technology tools.
• Conduct in-depth custom ad effectiveness studies and bespoke analyses to understand the relative impact of different marketing strategies across digital platforms and across media.
• Transform complex research results into compelling storytelling and inspire action by communicating to a general audience (technical and non technical stakeholders).
• Deliver training and inspirational sessions for groups of all sizes both internally and externally.
• Manage a complex set of relationships across client's organizations, functions to include C-suite, strategy teams, data and analytics teams, marketing and media teams.
• Partner closely with cross-functional partners such as Sales, Product, R&D, Ads Research, Creative Shop etc.

• Bachelor's degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Administration, Finance, or similar.
• 8yrs+ consulting, research or analytics research experience and experience using data and numbers to formulate insights.
• Experience analyzing and manipulating data sets to understand patterns and provide client insights.
• Knowledge of advertising measurement methods and technologies is a distinct advantage
• Client-facing experience, including experience driving change through adoption of new products or research methods.
• Experience communicating technical content to all types of audiences and influencing at senior levels.
• Experience analyzing and manipulating data sets using R, Python, SQL and etc. and applying statistics where appropriate to understand patterns and provide insights.
• Experience with advertising measurement methods and technologies for direct response outcomes, including field experiments, experimental designs, etc.
• Fluent in Portuguese and English.
• Availability to travel occasionally

• Direct experience with direct response attribution measurement methodologies, tools and data sets.
• Experience in the advertising industry is an asset.
• Proficiency in Spanish is an asset for this position.