Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together. We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within the VR Content and Software Pillar who will be an integral part of the Marcom and PMM Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business results/impact, and an orientation toward strategic thinking to drive product/brand outcomes. The candidate should have experience in building strong cross-functional partnerships, insights, and strategy for software and content products that facilitate experiences in a physical hardware device. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.
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Marketing Insights Researcher, Reality Labs Responsibilities:
- Develop a holistic learning agenda (in collaboration with other Understand functions such as UXR, Product Data Science, Marketing Decision Science, etc.) for the VR Content and Software pillar.
- Design and execute innovative and creative quantitative and qualitative research to support decision-making, strategic planning, and shape marketing/brand strategies, campaign development, and content development.
- Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
- Effective communication and presentation skills with a proven track record of delivering concise, executive level syntheses to influence business decisions and strategies.
- Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.
- Extensive experiences in leading insights-driven campaigns/product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making.
- Skill to think holistically/creatively in addition to technically/analytically.
- 7+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (sampling, weighting, data cleaning, regression, etc.).
- Problem-solving and prioritization experience to move from blank slate to a research problem matched with a sound methodological approach.
- Collaborate proactively and effectively with a broad variety of partners.
- Work well in a dynamic and fast-paced environment.
- Experience working with and conducting research on digital content in the gaming industry and/or in the digital entertainment industry (streaming consumable content).
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
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Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.