The Marketing Insights team seeks to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.We're hiring a Marketing Researcher to partner with the Growth Marketing and Scaled Solutions organization within our Business Marketing team. This person will possess a mastery of qualitative and quantitative research study design and have experience influencing marketing, sales, and design partners to drive measurable results through growth marketing campaigns. In this role, you will partner with multiple internal teams including Product Marketing, Sales, Data Science, Design, and Analytics teams to plan, build, and lead primary marketing research with advertising partners to leverage business to business insights to drive marketing strategy. This person will be asked to demonstrate leadership, critical thinking, and strategic execution.
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Marketing Insights Researcher Responsibilities:
- Conduct in-depth quantitative research to analyze market trends, customer behavior, and competitive landscapes.
- Utilize qualitative research techniques, such as interviews and focus groups, to gather nuanced insights into customer needs and preferences.
- Develop and maintain research reports and dashboards, and collaborate with cross-functional teams to integrate research findings into product development and marketing strategies.
- Influence go-to-market planning, execution, measurement, and scaling of growth marketing campaigns and product launches to drive best practice adoption and customer success.
- 5+ years of experience in market research, with an emphasis on application of quantitative and qualitative methods to achieving marketing goals.
- Experience conducting Business-to-Business research in support of sales and/or marketing strategy and execution.
- Experience presenting complex data in a clear and concise manner.
- Proven analytical and problem-solving skills, with a keen attention to detail.
- Experience of consistently working under your own initiative and managing multiple projects simultaneously.
- Bachelor of Arts/Bachelor of Science degree or equivalent work experience
- Advanced degree in Marketing, Business, Statistics, or a related field.
- Experience in the tech industry or a time-sensitive, dynamic environment.
- Experience developing digital advertising campaigns and best practices around them (across content, design, email, CRM and A/B testing)
- Experience influencing cross-functional teams, including Marketing, Sales, and Product.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$103,000/year to $162,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.